Communication & behavioural enthusiast with 20+ years of experience in the communications business, with P&L responsibilities for over 8 years. My experience extends beyond the Indian markets and have overseen successful brand launch of integrated campaigns in the South East Asian (SEA) markets for brands like McDonald’s, Unilever & General Motors – Chevrolet. My professional experience is rounded off with leadership roles at mainline & digital agencies. Have worked on integrated campaigns for Idea Cellular, Tata Capital, Asian Paints, Pidilite, Chevrolet, Skoda, Parle, GVK to name a few. I have also lead the Marcom team at Reliance Communications to launch the 3G Service and the Data business for the company. Besides, having dabbled with my own venture in e-commerce.I presently am the Business Head at Digital L&K | Saatchi & Saatchi leading a team of young & energetic Integrated Communications specialist (Creative & Acct Mgmt). The team has been recognised with several creative awards and the one I personally take pride in, the 1st Digital Grand Prix at Abby’s, 2014 for Tata Capital – Half Stories. In this role I have been responsible for the growth of the division (bottomline), team building & driving the culture of the organisation.My clients & colleagues know me as a lateral thinker who can always be trusted to come up with a new perspective or a solution to any unique business challenge. I’m known to egg my team to always come up with ideas that serve the business challenge in the most creative possible way, seeded at the core with a strong human insight.I have a Management degree in Advertising & Public Relations from K.C.College of Management, Mumbai.I can be reached either through this profile or by phone at +91 9819191956.