In my current role, I manage revenue growth for Pernod Ricard India, overseeing a net sales value exceeding INR 15,000 crore (net of duties and taxes). I have significantly shaped the Revenue Growth Management (RGM) vertical through the following initiatives:• Strategic Vision: Developed a vision to achieve an unprecedented value increase, targeting a 50% contribution to the bottom line over three years, compared to 25% in the past five years, with 90% of the goal achieved.• Business Partnership: Collaborated with business heads to identify growth opportunities & drive P&L.• Price & Profitability Charter: Designed and guided a three-year Price and Profitability Charter focused on three RGM levers—Pricing, Mix, and Discounts—setting clear targets for business units to achieve within one year.• Integrated Planning: Ensured alignment with annual and quarterly business forecast, budgets, and targets. Considered Industry growth, market share, price, portfolio and market mix, apt market investments.• Performance Management: Implemented a performance management system with monthly KPI tracking and course corrections to drive continuous improvement.• Navigating Challenges: Addressed ongoing business complexities like inflation, pandemic-induced shifts, and changing consumer behaviors.• Promoting Growth Culture: Acted as a catalyst for fostering a culture of profitable growth across functions and levels, leveraging technology and training.• Strategic Insights: Developed a system to identify both macro and micro battlegrounds for sustainable growth.• Investment Efficiency: Re-evaluated and optimized investment strategies (discounts and promotions) to enhance efficiencies and drive a favorable market mix.• Portfolio Strategy: Formulated portfolio and market mix strategies to improve the profit profile by balancing investments in both quantity and quality.

In this role, I led Business Planning and Analysis for a P&L size of INR 10,000 crore, making key contributions to the business, including:• Growth Projects: Led business case to identify and capitalize on growth opportunities through innovation, targeting a 30% increase in margin over the next decade.• Competitive Analysis: Conducted thorough market mapping to uncover growth opportunities, developed action plans that enhanced market share by +1%.• Cross-Functional Leadership: Directed cross-functional projects and presented proposals to management, achieving an additional 5% margin.• Value-Based Framework: Established a value-based framework for optimizing advertising and promotion budgets, identifying key profit pools to maximize ROI, resulted in approximately 10% efficiencies in spend.• Budget Management: Oversaw the annual budget cycle and allocation process for advertising and promotions, ensuring strategic alignment and effective resource utilization.

Managed Business Planning and Analysis for a business with a size of approximately INR 4,000 crore across 9 states:• Annual Budget Leadership: Directed the annual budget process across all regions, handling full P&L projections. Managed monthly outlooks and actuals, including variance analysis and reporting.• Opportunity Scenarios: Created and analyzed business opportunity scenarios, empowering Region Heads to choose the most beneficial and viable options, resulting in an additional 20%-40% increase in the bottom line.• Growth Framework: Developed a comprehensive framework to identify growth sources, with the potential to double business profits within the next 3-5 years.• Pricing Strategy: Formulated pricing strategies across brands, packs, and price segments to guide optimal pricing decisions and identify gaps for new product or SKU launches.

Managed Commercial Finance and Business Planning & Analysis for a business with a size of approximately INR 2,000 crore across 5 states:• Budget, Reporting and P&L Management: Led annual budget and monthly outlook activities, incorporating real-time competition analysis and KPI tracking. Identified risks and opportunities that collectively protected and boosted revenue and margins by approximately 25%.• Customer Management: Developed a primary customer inventory management process, achieving around 20% improvement in working capital efficiency. Evaluated future readiness of business partners.• Geographic Expansion Model: Designed a business model to pinpoint geographic expansion opportunities, strategically allocating resources to drive growth and increase market share, resulting in a 10% revenue growth.

In my roles in Financial Planning & Analysis for the international mobile device markets (Asia, China, and EMEA), I significantly enhanced efficiency and reporting. I developed a Plan/Forecast Data Simulator, reducing iteration turnaround time by 90% and enabling faster scenario analysis. I also created and implemented a streamlined month/quarter close process, achieving completion within a strict 1-day timeframe despite multiple touchpoints. Additionally, I introduced an Actual/Best Estimate Management Reporting Pack for weekly variance analysis, drove annual planning and quarterly forecasting in coordination with US HQ and regional teams, and managed comprehensive P&L reporting with detailed variance explanations.

In my roles managing Financial Planning & Analysis for GE Equipment Services (leasing finance) in Europe and later as Finance Controller, I achieved significant process improvements and efficiencies. I introduced a detailed revenue pack for CFO reviews, streamlined reporting for monthly and quarterly P&L closings, and led a successful Hyperion migration project that boosted productivity by two full-time equivalents. I drove long-range and short-range planning processes, automated travel and expense reporting to cut processing time by 90%, and created a summary utilization report for the CEO. Additionally, I developed planning templates with enhanced control checks, reducing processing time and improving data validation.

In my three roles managing Business and Commercial Finance for a pan-India business, I achieved notable improvements in operational efficiency and profitability. I developed and implemented a streamlined distributor claim settlement process, reducing processing time from 4 months to 1 month and ensuring smoother sales operations. I also established an efficient month-end closing process, enhancing accrual accuracy, P&L review, and balance sheet management. By identifying cost control opportunities, I boosted profits by +10%. Additionally, I introduced robust control measures for inventory management, costing, variance analysis, and budgetary controls, improving overall financial oversight and performance.