• Development of the product positioning strategy and value proposition for existing and new products with help of cross-functional teams in order to create product pitch and marketing decks for Inside and field sales team.• Continuously work towards optimization of spends and performance based on campaign insights and help develop strategies for brand and sales promotions as per pre-defined objectives• Plan and work with teams to execute Website /Online initiatives, SEO/SEM, and all forms ofcommunications such as emails, blogging, and display advertising campaigns• Manage and lead Marketing Automation projects to ensure successful adoption of tools such as Pardot and Geopointe

• Owned the Top-line & Bottom-line targets for the Category; Drive Monthly GMV, Orders & Net Margins • Built Marketing Plan to achieve m-o-m business objectives; Managed campaigns across DM channels; Optimized for improving CTR%, CR%, CPO through better targeting, product communication & pricing strategy, channel assessment.• Negotiated with Vendors to close pricing gaps vs competition; Strategically Used 1 cr Discount Budget as Coupons, Cashbacks, Discounts for Promotions; Optimised Category Margin & defined Selling Prices on portal• Proficient in Ecommerce tools – Adobe Omniture, Test & Target, Google Analytics, Adwords, FB Mgmt• Responsible for Complete Inventory & Seller management; Minimized sales loss due to Out Of Stock issues• Scaled up Hyper Local Model Next Day Delivery across 20+ Cities

• Managing LITL & TY sales to Key Accounts in Central and East region with a Business of INR 75 Cr/Yr.• Business Development: Identifying markets, mapping product demand & developing business with overseas traders & customers for tie ups and long term contracts. Liaising with trade associates & merchant exporters. • Managing CXO level relationships for business development. Create and execute “go-to-market” strategies for new business acquisition and new market entry.• Customer Analytics: Understanding Customer Behavior for market segmentation and developing business plan, finalize product mix and customer segmentation for region.• Customer Relationship Management: Responsible for completion of operations from contracting, requirement and demand planning, logistics, documentation, timely arrangement of payments till the final delivery of orders. Ensure customer delight in service and resolving conflicts if any.• Salesforce: Implementing best practice like Trident specific Salesforce.com CRM to improve sales effectiveness. Effective utilization of sales force to increase lead conversion from 3% to 6%.

Handling exports of Paper and Yarn for America, Rest of America and Latin American region.Business developmentResponsible for top line and bottom line objectives of exports salesDeveloping business with related industriesDeveloping business and coordinating with overseas traders/manufacturers, suppliers, customers for tie-ups and long termcontracts for lining up suppliesLiaising with trade associatesHandling trade financing dealingsHandling trade documentationResponsible for completion of operations from contracting up todelivery of ordersUnderstanding and supporting exports logistics operations for bothdirect and merchant exportsUnderstanding and resolving customer complaints

Internationalization Developer• Evaluating Software Internationalization in early development cycles• Application programming to provide multi lingual support • Optimization and improvement of application modification process• Working with cross functional teams, internal and external, to ensure delivery of enhanced product Test Engineer• Designing, Prioritizing and Execution of Test Cases, assistance in preparation of Test Plan• Regression testing of bugs on software builds and alternate configurations• Defect Prevention Anchor for the account