Collaborating with cross-functional teams (marketing, engineering, finance, regulatory, clinical) to bring medical device products from concept to market.Developing and executing marketing strategies for orthopedic, spine, trauma, and radiation oncology products.Creating comprehensive marketing collateral, including surgical techniques, sales brochures, and product animations.Managing relationships with key opinion leaders (KOLs) to drive product innovation and ensure market leadership.Supporting product launches with strategic planning, branding, and competitive research.Providing expert guidance in product management, business development, and marketing communication.

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• Ensure the company is positioned as a market leader in orthobiologics by managing brand strategy and creating innovative, impactful and scalable marketing assests and campaigns.• Collaborate with Global Marketing Team while managing the US Marketing team.• Set annual brand strategy that creates customer engagement and loyalty to achieve required growth and market share targets.• Analyze market trends, customer needs and competitive landscape to identify opportunities toenhance market share and define competitive brand positioning, messaging and tactics.• Establish and nurture a wide-spread network of productive relationships with thought leaders, leadinginstitutions, societies, and other corporate entities and leverage these relationships to deliver tangiblebusiness benefit.• Manage U.S. professional education programs for internal and external customers through collaboration with clinical marketing and sales leadership teams.• Develop and manage an effective marketing communications plan to maintain a high level of brand visibility within the market.• Maintain high sales force effectiveness through collaboration with sales leadership.• Develop and implement downstream marketing tools.• Serve as a company and brand ambassador internally, and to the clinical community.

• Lead Marketing Team: Responsible for managing all marketing functions in a startup environment.Upstream• Grew the top lines sales over 30% in 2 years (Oct 2016 - Sept 2018, $6.7M to $9.1M)• Work closely with new product development team to develop new products, and sustain existing products.o Launched four key product upgrades to Xtract-All® Portfolio (Mini, Spine, IM Nail, MAXI).o Develop surgeon panels in consulting and royalty based contracts• Developed powerful digital mobile platforms at no external cost to the company:o X-Drive - Built internally managed app based vault to deliver digital sales tools, which significantly increased sales effectiveness, train distributors and new hires.o X-Ray Search Engine™ - Developed & copyright Implant/driver compatibility search engine app for instant access to product info on sales reps. fingertips.o XiD™ - Coined XiD Term and developed powerful community of surgeons/industry reps to identify X-Rays of implants needing revision.• Develop and drive marketing strategy/business plan, budgets, sales forecasting, product pricing• Develop & Manage marketing collateral of existing and new products in pipeline.Downstream• Brand Management:o TM “Because Every Minute Counts” Tag line.o Developed, TM & Launched Company Logo/Icon at 2017 National Sales Meeting.o Direct & Produce – Sales Training and Product Launch videos.o Created Social Media Channels (LinkedIn, Twitter, Facebook, Instagram & YouTube).o Created case studies based on surgeons/hospital staff experience/testimonials.• Field Support:o Assist Surgeons in the OR with use of instrumentation.o Field Sales training, ride along and in-service with OR staff (surgeons, PA’s, nurses).o Work directly with National, Regional and Int’l sales managers.o Maintain key surgeon relationships.• Event Management:o Cadaver labs for product development.o National and regional sales meetings.o Manage over 45 tradeshows a year - $350k budget while attending a dozen

- Managed multi-national teams (Netherlands, Germany, US) to drive projects and get product clearances through European (TUV, DEKRA) and US (FDA) regulatory bodies.- Successfully cleared over 9 medical devices (radiation therapy applicators) in 12-16 months through regulatory bodies.- As a project lead worked closely with Product Management, Quality, Regulatory, Manufacturing, Engineering and external Consultants (engineering, regulatory and clinical) to take development products from conception to launch.- Managed project budgets for new development and existing product maintenance/consolidation projects- Implemented Berlin (Headquarters) Design Control Processes into newly acquired division in Mount Vernon, NY.- Ran several bio-compatibility, sterilization, Imaging (CT/MR) validations that were successfully accepted by regulatory bodies.- Developed and maintained technical files used for submissions- Managed direct reports including Design Engineer and Documentation Control Specialist- Participated in notified body audits resulting in device clearances.

Upstream Responsible for bringing Tritanium® porous metal technology from Ortho to Spine division.o Built business case, presented and got approval from Senior Leadership Team.o Developed surgeon panel with top spine surgeons in the country.o Developed first Tritanium® PLIF interbody cage. Worked with engineering to develop project strategy, timeline, set configuration, packaging Collaborated with global marketing team (product and business managers mainly in EU, Asia, and Australia) to build business plan for global launch including regional reimbursement challenges regulatory hurdles, pricing strategies, forecasting and launch plans. Created quarterly report on top competitors, which included public reporting, product launches, and analysis on competitive threats and clinical trendsDownstream Supported national conferences and scientific meetings as a brand manager. Developed and managed surgeon and sales representative panels as part of product development. Supported sales force as the subject matter expert on interbody/MIS technologies. Developed marketing collateral (surgical technique, product brochures, product animations) Collaborated with sales training and customer education for regional and national training courses.

 Drive each project using project management skills. Working closely with manufacturing (In house or vendors), regulatory, quality, marketing, planning and documentation to delegate responsibilities and get status reports for each milestone. Design conceptualization of new spinal implants using feedback from surgeons, marketing and sales representatives. Support all current products, answering questions from marketing, sales representatives and surgeons. Design new, and improve current instruments, meeting surgeon requests. Perform Finite Element Analysis using Ansys 11, enabling stronger designs before they reach testing. Develop test protocols and run mechanical testing on implants Create all Design Control documents related to implant and instruments such as risk analysis, design development plan, verification, and validation and failure modes. Preparing submission of FDA 510(k)’s for product clearance.

Provide engineering support in design and development of orthopaedic medical deviceso Designed and detailed models of implants and instruments based on orthopaedic surgeon feedback.o Wrote Technical Reports and Design controls.o Collaborated with Quality Assurance to perform design verification and validation.o Performed in depth analysis of competitive intellectual property for comparison to current concept development.o Determined compatibility and cost effectiveness of bio-instrumentation (such as load cell) for cadaver lab projects.

 Converted and analyzed 2D Brain Images into 3D using various software tools such as AFNI (Analysis of Functional NeuroImages) and Matlab in a Linux environment. Employed multiple mathematical techniques for analysis such as cross-correlation and deconvolution analysis to predict Impulse Response Function (IRF). Created grant proposals and reviewed journal articles under professor’s guidance.