Key Deliverable's: Spearheading the Traffic and Presentation team for all Operational & Technical Support functions for the Sports Cluster Handling all Live cricket & Other events from TX , Maximising the Ad Sales revenues for the channel  And ensuring all sales commitments are been delivered as per the clients request  Preparing daily commercial and promo logs and ensuring its exported as per the deadline to TX  Ensuring commercial and promo inventory is accurate as per the TRAI guideline, Taking care of commercial and promo in LIVE CRICKET Matched in TX  Coordinating with the Marketing team for Priority Promos & Secondary elements  Coordinating with the legal team for approval of shows for to schedule secondary elements Ensuring all Promos in the logs are been schedule as per the marketing plan Reconciliation of all Channels logs, Ensuring all commercial aired in the live match is duly invoiced

 Spearheading the Traffic Team for all Operational & Technical Support functions. Working as a part of the Management to make the Systems and Processes for the channel. Carrying out Inventory Management activities for Imagine TV, Showbiz, Lumiere & international beam’s to maximize revenue. Managing revenue and preparing daily revenue reports for Imagine TV & International business. Coordinating with programing & research team for FPC of India & International beams. Working closely with the Distribution Team for International Beams. Ensuring the commercials are aired as per the Client Release orders. Supervising Daily Logs of Imagine India & International beams [ UK , US & ME (ROW)] Taking care of Commercial Material and Sponsorship Tags. Asrun reconciliation for generating Invoice & Telecast Certificate Co-ordinating with the billing department regarding resolving discrepancies.

 Scheduled commercials as per the Client Release orders; created Commercial, Promo and Sponsorship tag IDs for the Play list. Finalized and exported the final log for Playout. Planned & selected break patterns based on inventory projections along with the sales and editorial teams; scheduled Promos and Sponsorship tags. Rescheduled commercials on the fly during breaking news situations as well as live programs. Involved in FPC creation and modification in co-ordination with the editorial team. Prepared the final Play list on Harris Automation. Handled the entire Video & Audio Transmission for Times Now; monitored and maintained the air transmission. Analysed and monitored Audio/Video of incoming satellites feeds. Resolved technical issues related to all in-house programs and commercials.