Overseeing the development and implementation of various marketing programs for clients. Generating quality leads by utilizing a range of organic and paid techniques.Tracking conversion rates and making improvements to the overall marketing activities. Working closely with sales, creative, and technical teams to improve usability, design, and content and analyze the overall impact on target audiences: planning and controlling expenditure on various digital mediums. Extracting analytics and preparing campaign performance reports for internal and external presentations. Reviewing new technologies and keeping the company at the forefront of developments across the industry.