Strategic Product, Brand, and GTM services. Current clients include companies in the MarTech, HealthTech, Oil & Gas, and F&B (Wine) Industries.

Led rebrand of WM Technology’s as a leading SaaS platform powering the cannabis industry. Worked with cross-functional leaders to create refreshed collateral, sizzle reel, case study, and press release.Built PMM team of 15+ people to define global GTM for B2B SaaS platform and B2C e-commerce site.Established GTM Framework and Playbook to streamline product launch process. Created additional PMM programs such as Ideal Customer Profile (ICP), Consumer Personas, and Market Feedback motion.

Defined GTM for all Twitch products at Amazon, leading global product marketing and managing a team of 4.Launched Twitch globally in the Amazon DSP.Published first ever GTM Roadmap at Twitch.

Set strategy for partnership with Seismic. Developed roadmap for eventual acquisition.Launched Percolate Partner Program in May 2019 with a focus on GTM activities. Led global strategy for ISV and SI partners, focusing on extending Percolate's product through partnerships.Created GTM framework to increase cross-functional buy-in and accountability.

Positioning, messaging, and GTM for OneMarket's AI-powered, retail technology platform.

Authored and operationalized Rocket Fuel’s 2017 corporate strategy. Worked directly with CEO, Executive Staff, and the Board.Managed global product and strategic partnerships.

GM of mobile business. Owned product roadmap, global GTM, partnerships, marketing, and field marketing. Grew revenue to $125M annually (33% of total).Set DMP + DSP platform strategy.Managed globally distributed team of 10 across PMM, Partnerships, and Sales Strategy.

Launched MediaBrix’s video marketing platform on mobile. Led product, strategy, marketing, and partnerships.Product manager for SDK, incorporating emerging technologies such as MRAID 2.0, VAST and HTML5.

Co-founded Fav.tv, a social TV guide, which was acquired by TV Guide in 2012. Led all partnerships, financing, and B2B / B2C Go-To-Market activity.Led M&A deal and negotiations with TV Guide.Structured partnerships with CBS, ABC, Showtime, HBO, PBS, TV Guide, E!, and Entertainment Weekly.

Led mobile product marketing for the largest mobile ad exchange.Grew worldwide mobile distribution to 144B ad impressions ($51.6M in revenue) annual run-rate. Built team to 7 people across product marketing and business development. Developed and managed strategic partnerships with Fox, Zynga, Shazam, Pandora, Ngmoco and several others.