Nitin Duggal Email & Phone Number

Acton, Massachusetts, Us

Develop and execute a strategic plan to create commercial value from data with key focus on payors and HCPs.

San Diego, California, Us

- Built the marketing/commercial team from inception to meet the needs of specific customer segments including direct to consumer and B2B customers- Led the development and launch of consumer platform innovatively designed to offer consumers a customizable healthcare journey across three critical touchpoints: Diagnostic Testing, Consultations, and Medication Delivery. Defined consumer-specific journey touchpoints ensuring a seamless and exceptional user experience.- Led the market access team in expanding the reach of home diagnostics through managed care coverage by formulating a persuasive value proposition for immunocompromised patients, developing a budget impact model and initiating a real-world study. Resulted in becoming the first company to obtain HCPCS code approval from CMS for the home diagnostics solution

- Responsible for establishing new business unit focused on use of biosensors in consumer and medical space. Managing P&L for the business with overall target of achieving more than 60% YoY top line growth in next 5 years - Building new teams focused on e-commerce, digital health, and commercial partnerships with an aim to develop and grow new categories in consumer health & wellness and medical diagnostics – one of first 10 hires to lead the initiative

-Launched 3 different products in the US market targeting different segments including HCPs and consumers – achieved $1B in top line sales and became #1 market leader within 3 years of product launch- Led the consumer-oriented marketing initiatives including mass media, digital marketing and direct to consumer initiatives – increased share of voice from 20% to 54% and acquired 1M user base- Introduced new reimbursement model using data insights in partnership with top 2 PBMs (Pharmacy Benefit Managers) to supplement traditional rebate-based reimbursement model with value-based reimbursement- Won President award for leadership in real world evidence and application of insights with payor negotiations

- Overall marketing responsibility for launch of next gen product in 15 countries with focus on consumer-oriented marketing campaign - led the new product launch marketing team- Developed a consumer focused ‘You can do it’ launch campaign to promote awareness of next generation technology and key benefits to end user - led market research projects in 10 countries to gather key insights on launch campaign and key messages- Developed cloud-based informatics solution to capture and use dense glucose monitoring data in clinical setting for making more informed decisions with seamless clinical workflow - led the effort on EMR integration to allow HCPs to access patient data in an easy manner

Us

- Led due diligence effort for leading private equity firm on acquisition of $1.2B healthcare services firm Performed industry analysis and conducted extensive interviews to identify key value drivers, future potential and key risks associated with underlying business model- Led growth strategy initiative for Fortune 20 Healthcare and Medical Devices firm aiming for 11% revenue growth over 5-year period by diversifying into consumables market

Mclean, Va, Us

Mba, Business Administration And Management, General

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering