Nitin Balodi Email & Phone Number

India

Mountain View, California, Us

Executing Gan.AI's GTM (Go-To-Market) strategy through various marketing channels.

San Francisco, California, Us

Mountain View, California, Us

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Influencer Marketing, Podcast Marketing, Co-Marketing & Marketing Partnerships, Went deeper into Performance Marketing, Understanding of SaaS GTM Motions, Learned deeper about SDRing and Sales Processes𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:1. Worked with the performance marketing team to optimize conversion rates2. Driven new signups for Slintel’s Lead Finder chrome extension. Took the WAU from 1.6k to 16k and got 47k new users to signups between Jan-22 to Sep-223. Lined up top SDR leaders as guests for 6sense’s XDR Podcast – Demystifying Prospecting. 4. Partnership Marketing – worked on co-marketing partnerships for backlinks, guest posts, and joint events5. Influencer Marketing – executed the campaign to drive awareness and signups for Slintel’s Chrome Extension6. Display & Search Campaigns – worked on writing ad copies, and campaign optimization7. Distribution Engine – Before we all left, Harsha, Tejas, Neha, and I had conceptualized and started the groundwork for our distribution engine. The strategies were geared to combat decreasing reach of distribution channels. We were about to combine LinkedIn, Twitter, Reddit, Email, and partnership channels to drive inorganic sessions.

Singapore, Singapore, Sg

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Programmatical SEO, Market Research, A hell lot of technical research, Patent Portfolio Analysis, Building and Managing Cross Functional Growth Team𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: 1. Devised a content strategy based on keywords, market research, GreyB’s domain expertise, economical situations due to the pandemic, and available insights and data of GreyB’s proprietary tools 2. Devised a new process to perform patent portfolio analysis using CPC code, Keywords, Excel manipulation, and Slate (a tool by GreyB). Saw a drastic improvement as I was able to reduce the time to classify a patent portfolio to under 4 hours from 4 days. 3. Documented, built, and executed content generation, SEO, and data extraction processes that are not dependable on me4. Started a new team from scratch which has folks from data engineering, patent research, customer solutions, and two new fresh interns

Singapore, Singapore, Sg

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Conversion Rate Optimization, Sales Enablement, Marketing Sales Alignment, Project Management, Stakeholder Management𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:1. During this phase, I majorly worked on optimizing existing processes and enabling my teammates to transform from individual contributors (ICP) to getting work done through others2. Created separate processes for different marketing activities like content generation, distribution, SEO, email marketing, web designing, & analytics3. Worked on sales enablement using content & HubSpot Automation4. Worked even more closely with SDRs, AEs, Customer Success, participated in sales calls, and set up processes to improve marketing+sales alignment and inbound conversions5. Worked closely with leaders at different engineering dept to create a well-oiled engine that gives GreyB content generated by internal subject matter experts (SME)

Singapore, Singapore, Sg

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Content Marketing, Editorial, Copywriting, SEO, Social Media Marketing, Marketing Automation, Hiring, Team Management, Employer Branding, Cold Outreach 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: 1. Built marketing engine for GreyB from scratch. 2. Hired and trained three new folks in the team. Explored content marketing, SEO, Email Marketing, Social Media, and Employer Branding verticals3. Learned nuances of consultancy business from the guidance of Deepak Syal (Co-Founder of GreyB)4. Learned principles of leadership, hiring, team management, cross dept collaboration from Deepak Syal, Vikas Jha, Pooja Sehgal, and other leaders at GreyB.

Singapore, Singapore, Sg

𝐍𝐞𝐰 𝐒𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Infotainment Content Creation, Content Distribution, Web Analytics, Patent Analysis, Market Research𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:WhatAfuture was a media website focused on the new and innovative technologies top companies were working on.Every week I used to read 1000s of patent applications filed by the most innovative companies like Google, FB, Amazon, Samsung, Sony, etc to break exciting tech news.The website became really popular in a short amount of time due to the content I published and the distribution strategies. I learned how to leverage Reddit, HackerNews, and Quora-like websites. Every third article on the website used to cross 10k visitors in the first 2 days and there use to be a flood of backlinks.Gizmodo, Futurism, BGR, FastCompany, Huffington Post, PhoneArena, TechRadar, UberGizmo… all the top websites regularly used to link back to the news I broke.

Education record

Master'S Degree, Economics

Bachelor'S Degree, Physical Sciences