Develop targeted marketing plans across channels and segments, overseeing execution, and fostering internal collaboration while utilizing market analysis, consumer insights, and content strategies to drive successful marketing campaigns. Make data-driven decisions on effectively allocating the marketing budget across marketing channels and manage stakeholder expectations. Additionally, plan budgets, promotion, and distribution strategies for various content shows, including… Show more Develop targeted marketing plans across channels and segments, overseeing execution, and fostering internal collaboration while utilizing market analysis, consumer insights, and content strategies to drive successful marketing campaigns. Make data-driven decisions on effectively allocating the marketing budget across marketing channels and manage stakeholder expectations. Additionally, plan budgets, promotion, and distribution strategies for various content shows, including Britannia My Start Up Season 1 (Bengali) on Star Network, Vivo Imagine Shot Awards Season 1 on Discovery Network, Critics Choice Awards Season 5 on Zee News Network, and The Rockford Circle Season 1 on Google Network. Show less

I spearheaded the monetization efforts of emerging tech businesses, orchestrating their transition into the realms of Influencer marketing, Metaverse, NFTs, and live e-commerce. Additionally, I pioneered the integration of influencer marketing within Group M's client portfolio amid the COVID-19 pandemic. Award-winning projectsBritannia star chef with Saif Ali Khan during lockdown resulted in multi fold spike in brand e commerce… Show more I spearheaded the monetization efforts of emerging tech businesses, orchestrating their transition into the realms of Influencer marketing, Metaverse, NFTs, and live e-commerce. Additionally, I pioneered the integration of influencer marketing within Group M's client portfolio amid the COVID-19 pandemic. Award-winning projectsBritannia star chef with Saif Ali Khan during lockdown resulted in multi fold spike in brand e commerce sale.https://youtu.be/WOZCtDoZ4AM Britannia Dessert carnival has showcase entire range of brand products with 150 dishes made by star chef .https://youtu.be/mr466eb1TTsITC aashirwad atta contextual led integration in a web series .Resulted in multi-fold rise in brand sov across TN.https://youtu.be/WzxKXOOma0w&Many more. Show less

Developed budget allocation and strategic planning for offline media mix(TV, Print & Radio) for FMCG (Britannia, ITC & other), BFSI and auto (Rapido, Ola, Yamaha & others).Negotiated and traded media inventories with outlets across TV, Print, Radio, and Digital platforms, ensuring upfront value commitment, securing the best market rates, pre-aligned deliveries, and value-adds for clients.

Womencab is a social startup which helps lesser privileged women in being financially independent. I have offer my market insight and opinion on what is happening in the travel industry & how to reach right audience . Helped in creating & executing the first ever marketing campaign.