Nitin Gupta Email & Phone Number

Kolkata

•Strategizing Customer Marketing Initiative - Leading the quarterly/annual planning in coordination with Brand Marketing & Sales team by optimising BTL budget of 30+ Cr. Creating demand through consumer winning activations and leveraging portfolio for effective sell-out. Developed Launch Plan for New Products & Brand Extensions. Launched 5 new brands (Iconiq, Srishti, X&O, Hippy, SRB7 Cola) in 5 states within a span of 5months.• Owning the Annual Budget & Driving Heathy ROI - Ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines & deliver healthy ROIon Promotional Spends. (Developed Trade & Shopper Marketing Calendar to deliver AOP Vol & MS)• Enhancing Brand Imagery & Visibility Quotient - Identifying and executing brand imagery at various channels by developing visibility strategy for respective channel and overseeing execution. Driving innovation in terms of display units & collaterals which enhances the brand image across the region.• Driving Excellence in ‘Route to Consumer’ - Understanding regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.(Iconiq – Treasure Hunt, Sterling Ride Offers, X&O – Bar Nights, SRB7 Come Alive Parties, OCBL Para-Football, OCW – Emi Martinez visit, and many more).• “Mento-Coach” - As a People’s Manager I have leading a team of 4 TMMs, 50 In-house Promoters, 150+ Sales Executives whom I am constantly mentoring & coaching to drive the premiumization agenda via brand mix to overachieve the NSV & Vol TGT.

India

• Acting as a “think tank” for the region & optimising a TTL budget of 10+ Cr which has given an increment MS of over 1500 bps by analysing, identifying & leading incremental growth opportunities. - Develop Launch Plan for Innovation & Renovation Brands, identifying key GTM levers, Analysing Market via Nielsen Analytics, conducting promotional analysis to identify cost-effective promotions.• Owning ‘Regional Business Plan’ – Develop and align the annual region strategy to deliver targeted growth. Delivering a business of over 600Cr annually by partnering with field sales to align to Brand / Channel Strategy. (Developed Trade & Shopper Marketing Calendar to deliver IBP)• Delivering & Owning Market Execution Leadership – Driving force behind on ground execution / BTL Activities / New Launch – RC American Pride & Renovation Brands like - McD. No1 Whisky, Signature Whisky, which has resulted in enhanced consumer / shopper experience, ensuring growth in Share of Wallet / Share of Throat +7% by leveraging agencies, brand & sales team to execute powerful Brand Activation & Campaigns.• People’s Manager & Business Integrity Ambassador - Building Organization's Capability which ensures that we do the business in the right way, constantly overachieve NSV target & deliver healthy ROI on Promotion Spends by Mobilizing Senior Management to develop framework, priorities & resource key Project (Sales Diary – Merchandising Audit Report),

Bengaluru Area, India

• Incorporated E-Commerce Platform 1st of its kind in Alco-Bev Industry, enrolled 500+ retailers in 5 states to start home delivery & in-app payment model which helped in enhancing shopper’s experience & delivered an NSV of 5 Cr monthly.• Lead Innovation stream of Alcohol Gifting & Normalisation which enabled to cater the trend of in-home consumption by enrolling 200+ retailers in 6 cities for Gifting of Alcohol & 60 Key Account outlets for gifting of experience in 5 star Hotel & Fine Dine.• Lead App based brand trails & loyalty program for Key Accounts Outlets, leading to incremental sales & consumer reach by managing table reservation platform, in app logo presence, sms & notification marketing.• Supervising Digital Brand Campaign for brand led events like No.1 Yaari Jam, Signature Masterclass ensuring reach & engagement by coordinating with customer marketing team to run on-ground activation for acquisition of consumers & their relevant data for remarketing.Project Partner – Hipbar, Eazydiner, Magicpin, Dineout, Swiggy, Zomato

Kolkata, West Bengal, India

• Driven innovative initiative with Google+ to drive organic reach & brand awareness by integrating 200+ restaurant, pubs & bars on Digital Ecosystem “LiveInStyle.com”• Co-ordinated with Brand & Trade Marketing Team to plan and execute consumer engagement opportunities and integrate Brand’s Digital activations & Rich Media Content• Imbibe digital into innovation stream to enable efficient and effective Route-To-Consumer by integrating LOL (Liquid On Lips) Activation, QR Code & Call Management Platform.

Kolkata

• Lead TLAs & RLAs of Kolkata region with an incremental volume growth of 200% in Luxury Segment by proper execution of “Terms of Trade Agreements” with partnered outlets to manage profitability, credit index, & collections for all key accounts’ outlets.• Develop and execute Key Account Strategy for On-Premise to drive incremental MS +5% in BII Scotches & Vodka by ensuring execution of a quarterly calendar of Trade Marketing initiative to increase “share of throat” • Conducted events & promotions in 3rd Party Space & Night Clubs to execute on ground consumer engagement opportunities and integrate Brand’s Digital activations & Rich Media Content through events & celebrity appearances.• Managed “Diageo World Class” – Competitive event for Bartenders

New Delhi Area, India

• Appointed as Single Point of Contact for National Chains like Bharti Walmart & Metro C&C which gained volume growth within span of 2 years where I managed Terms of Trade Brand-wise / Sate-wise for Pan India.• Lead Category Captaincy with Apollo Pharmacy, Religare Pharmacy, Spencer’s Retail to ensure better ROI in Nutrition Category.• Successfully Launched Channel Program ‘Medfit’(Pharmacy Development Program) for organized Indian Pharmacy Eg: Medplus, Religare Pharmacy, Apollo pharmacy which ensured healthy ROPS (Return on Promotional Spends).• Built Trade Distributor & Super Stockist Infrastructure for Abbott Healthcare in Delhi NCR, Haryana, MP, Rajasthan.• Handled Sales Force Automation & Developed training module for Health Advisors

Kolkata Area, India

• Managed Retail Chains like BB, Reliance Fresh, More, Spencer across East Region (Kolkata, West Bengal, Orissa, Jharkhand, Bihar, Assam)• Handled 1st of its kind partnership with Bharat Petroleum Corporation Ltd. and nominated as a Key Point of Contact for setting up of Distribution & Sales network for east region which resulted in 20% increment vol of Nature Fresh Mustard Oil.• Managed various TTL Activation in Key Accounts – Live Kitchen in BB with using Nature Fresh refine oil, Jhalmuri Tasting activity in More Retail which created brand awareness.