Nitin Gupta Email & Phone Number

Kolkata

• Strategizing Customer Marketing Initiative - Leading the quarterly/annual planning in coordination with Brand Marketing & Sales team by optimising BTL budget of 30+ Cr. Creating demand through consumer winning.
• Owning the Annual Budget & Driving Heathy ROI - Ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines & deliver healthy ROIon Promotional Spends..
• Enhancing Brand Imagery & Visibility Quotient - Identifying and executing brand imagery at various channels by developing visibility strategy for respective channel and overseeing execution. Driving innovation in terms.
• Driving Excellence in ‘Route to Consumer’ - Understanding regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.(Iconiq – Treasure Hunt, Sterling Ride.
• “Mento-Coach” - As a People’s Manager I have leading a team of 4 TMMs, 50 In-house Promoters, 150+ Sales Executives whom I am constantly mentoring & coaching to drive the premiumization agenda via brand mix to.

India

• Acting as a “think tank” for the region & optimising a TTL budget of 10+ Cr which has given an increment MS of over 1500 bps by analysing, identifying & leading incremental growth opportunities. - Develop Launch Plan.
• Owning ‘Regional Business Plan’ – Develop and align the annual region strategy to deliver targeted growth. Delivering a business of over 600Cr annually by partnering with field sales to align to Brand / Channel.
• Delivering & Owning Market Execution Leadership – Driving force behind on ground execution / BTL Activities / New Launch – RC American Pride & Renovation Brands like - McD. No1 Whisky, Signature Whisky, which has.
• People’s Manager & Business Integrity Ambassador - Building Organization's Capability which ensures that we do the business in the right way, constantly overachieve NSV target & deliver healthy ROI on Promotion Spends.

Bengaluru Area, India

• Incorporated E-Commerce Platform 1st of its kind in Alco-Bev Industry, enrolled 500+ retailers in 5 states to start home delivery & in-app payment model which helped in enhancing shopper’s experience & delivered an NSV.
• Lead Innovation stream of Alcohol Gifting & Normalisation which enabled to cater the trend of in-home consumption by enrolling 200+ retailers in 6 cities for Gifting of Alcohol & 60 Key Account outlets for gifting of.
• Lead App based brand trails & loyalty program for Key Accounts Outlets, leading to incremental sales & consumer reach by managing table reservation platform, in app logo presence, sms & notification marketing.
• Supervising Digital Brand Campaign for brand led events like No.1 Yaari Jam, Signature Masterclass ensuring reach & engagement by coordinating with customer marketing team to run on-ground activation for acquisition of.

Kolkata, West Bengal, India

• Driven innovative initiative with Google+ to drive organic reach & brand awareness by integrating 200+ restaurant, pubs & bars on Digital Ecosystem “LiveInStyle.com”
• Co-ordinated with Brand & Trade Marketing Team to plan and execute consumer engagement opportunities and integrate Brand’s Digital activations & Rich Media Content
• Imbibe digital into innovation stream to enable efficient and effective Route-To-Consumer by integrating LOL (Liquid On Lips) Activation, QR Code & Call Management Platform.

Kolkata

• Lead TLAs & RLAs of Kolkata region with an incremental volume growth of 200% in Luxury Segment by proper execution of “Terms of Trade Agreements” with partnered outlets to manage profitability, credit index, &.
• Develop and execute Key Account Strategy for On-Premise to drive incremental MS +5% in BII Scotches & Vodka by ensuring execution of a quarterly calendar of Trade Marketing initiative to increase “share of throat”
• Conducted events & promotions in 3rd Party Space & Night Clubs to execute on ground consumer engagement opportunities and integrate Brand’s Digital activations & Rich Media Content through events & celebrity appearances.
• Managed “Diageo World Class” – Competitive event for Bartenders

New Delhi Area, India

• Appointed as Single Point of Contact for National Chains like Bharti Walmart & Metro C&C which gained volume growth within span of 2 years where I managed Terms of Trade Brand-wise / Sate-wise for Pan India.
• Lead Category Captaincy with Apollo Pharmacy, Religare Pharmacy, Spencer’s Retail to ensure better ROI in Nutrition Category.
• Successfully Launched Channel Program ‘Medfit’(Pharmacy Development Program) for organized Indian Pharmacy Eg: Medplus, Religare Pharmacy, Apollo pharmacy which ensured healthy ROPS (Return on Promotional Spends).
• Built Trade Distributor & Super Stockist Infrastructure for Abbott Healthcare in Delhi NCR, Haryana, MP, Rajasthan.
• Handled Sales Force Automation & Developed training module for Health Advisors

Kolkata Area, India

• Managed Retail Chains like BB, Reliance Fresh, More, Spencer across East Region (Kolkata, West Bengal, Orissa, Jharkhand, Bihar, Assam)
• Handled 1st of its kind partnership with Bharat Petroleum Corporation Ltd. and nominated as a Key Point of Contact for setting up of Distribution & Sales network for east region which resulted in 20% increment vol of.
• Managed various TTL Activation in Key Accounts – Live Kitchen in BB with using Nature Fresh refine oil, Jhalmuri Tasting activity in More Retail which created brand awareness.