Senior Product Manager
Toronto, Ontario, Canada
- PM for 3 verticals - Driving.ca, Canadian Family Offices and New Betting Vertical- Led the platform migration and enhancement of the Driving.ca's content infrastructure, elevating mobile UX and SEO, resulting in an increase in organic user acquisition and reduction in page load time- Built an SEO-optimized, highly performant and user-oriented Vehicle Research and Comparison tool, bringing in new vehicle image vendors and creating new backend for Editors to enhance content, boosting… Show more - PM for 3 verticals - Driving.ca, Canadian Family Offices and New Betting Vertical- Led the platform migration and enhancement of the Driving.ca's content infrastructure, elevating mobile UX and SEO, resulting in an increase in organic user acquisition and reduction in page load time- Built an SEO-optimized, highly performant and user-oriented Vehicle Research and Comparison tool, bringing in new vehicle image vendors and creating new backend for Editors to enhance content, boosting vehicle intender traffic. Built a new backend for sales to automate and enhance sponsored products and content, boosting number of sponsors and sponsorship instruments, while ensuring platform and strategic readiness for new revenue streams such as Insurance Products and Used Car Sales. - Built and launched a new-age wealth management website aimed at needs of ultra-high-net-worth individuals, exceeding subscriber targets and paid partner targets by within four months of launch, driving net new annual revenue projected to grow at 30% YOY Show less