Nitin Jaipuria Email & Phone Number

Data & Reporting Lead – IBM Think Global and Think Summits | 50+ Campaigns• Led the data strategy and analytics for over 50 global campaigns, establishing data governance and insight-driven decision-making processes.• Oversaw data collection methodologies to identify critical metrics, utilizing tools like Tableau, Marketo, and Excel for comprehensive data visualization and reporting.• Enhanced customer insights through behavioral modeling, analyzing over 4M lines of interaction and 300+ variables, driving customer engagement and personalization strategies.• Produced dashboards and performance reports, providing cross-market analysis and market insights to inform global marketing strategies.Sustainability Initiatives:• Pioneered sustainability in global event management, integrating sustainable practices to reduce the environmental footprint significantly.• Co-led the development and implementation of innovative sustainability ideas, creating a positive environmental impact at events worldwide.• Developed and implemented sustainability metrics and KPIs for tracking and reporting, fostering a sustainable development mindset across operations.• Played a key role in a global training program on sustainability and corporate social responsibility (CSR), enhancing organizational culture towards ethical business practices and social impact.

Cairo, Egypt

Virtual Event Specialist (IBM ANZ):• Orchestrated critical virtual event campaigns using platforms like On24, Rainfocus, and Swapcard, enhancing digital engagement and event management effectiveness.• Performed data analysis and performance reporting on live and on-demand events, leveraging over 100K lines of data and 50+ variables to drive event strategy and audience insights.• Implemented user experience (UX) design for virtual events, focusing on content management systems (CMS) and UX principles to optimize attendee engagement and experience.• Utilized data modeling to assess engagement data’s impact on marketing strategies, ensuring the integration of event marketing with broader digital marketing goals.• Developed dynamic dashboards for data visualization, facilitating efficient insights gathering and supporting data-driven decisions in event planning and execution.

Business Process Optimization Consultant in Africa:• Led transformative business process optimization initiatives for three prominent companies in Africa, significantly enhancing operations within HR, Business Development, Production & Operations, Finance, and Client Servicing.• Expertly reduced operational errors by 65% and slashed OPEX by 40% through the strategic application of lean management and continuous improvement principles, reflecting deep expertise in business consultancy.• Drove a 30% improvement in output quality and boosted overall efficiency by 25% by devising and implementing growth strategies and operational excellence frameworks, showcasing a strong aptitude for strategic planning and performance optimization.• Facilitated cross-departmental collaboration to embed agile workflows and process automation, ensuring sustainable growth and operational agility aligned with business transformation goals.• Conducted comprehensive stakeholder engagement and change management to ensure smooth integration of optimized processes, underscoring a commitment to client satisfaction and long-term business development.

Nairobi, Kenya

Programmatic Strategy Lead (IBM Think Summit - WW):• Directed data analysis for 15+ global programmatic campaigns across 15 countries and 5 continents, leveraging over 2M lines of interactions and 100+ variables to optimize digital marketing strategies.• Developed comprehensive reports detailing learnings and regional performance variations, providing a global overview to inform data-driven marketing decisions.• Engineered customer behavior models to enhance future campaign planning and deepen understanding of consumer interests, using data analytics to forecast consumer behavior trends.• Instituted a robust process for post-campaign analysis, including performance evaluation, comparative analysis, and visualization of expected versus achieved outcomes, enhancing campaign effectiveness.• Conducted detailed analyses of customer engagement patterns, identifying synergies and disruptions to refine marketing communication strategies and improve customer experience.• Utilized cross-cultural data analysis to tailor marketing approaches to diverse customer needs and preferences, significantly improving target market engagement.• Fostered a data-centric culture within the team, developing and delivering training on best practices for leveraging technology in programmatic advertising to achieve strategic marketing goals.

Nairobi, Kenya

Programmatic & Mobile Application Specialist (IBM - ASEAN):• Spearheaded the implementation of innovative programmatic technologies for live events, impacting 14+ countries across five continents, setting a new standard for event technology and digital engagement.• Developed and established best practices for integrating programmatic marketing solutions, enhancing customer journeys through both physical and digital data-driven engagements.• Led the design and execution of user experience (UX) strategies for both physical venues and digital platforms, ensuring seamless customer engagement.• Conducted comprehensive technology assessments, including rigorous testing and evaluation, to understand capabilities and identify limitations, optimizing event technology integration.• Oversaw the data management process, aggregating and analyzing data from diverse sources to inform strategic decisions and improve digital marketing effectiveness.• Produced detailed post-implementation reports, outlining key learnings and actionable recommendations to refine and enhance programmatic technology applications for future events.

Interim Country Account Lead (IBM - MEA) – Business transformation and grow plan that resulted in growth of SOW into 2 new regions ○ Design a new business model for the team and operating process ○ 150% Increase in client rating: By leading a team of 10 -15 people on the IBM account for 15 countries in MEA○ Supervise the deployment of key campaigns Train and handhold the new CAL on their commencement of the role.

Nairobi, Kenya

Campaign Management for MEA (Facebook), Client servicing & Operations with a client satisfaction rating over 90% and being awarded the best in the series.○ Responsible for the day to day relationship and satisfaction with Global level clients, serving as the link between Facebooks Global events team and execution suppliers in-country.○ Designing floor plans and audience engagements physically and digitally ○ Manage travel and logistic for 50 guests from across Africa, including immigration ○ Supplier sourcing, communication & training; Infrastructure, ○ Responsible for execution of production and operations aspects including and not limited to technical production.

Designed audience journeys for key campaigns with story-based narratives, physical & digital engagements, with the clear progression of the buyer journey into the sales funnels. Resulting in a 20 - 50% increase in revenue for 5 Agencies. ○ Measured ROI of campaigns and performance of each tactic○ Marketing Communication built with a customer-centric, data-driven and outcomes-focused approach ○ Hosted brainstorming and ideation sessions acting as a catalyst to reveal insights ○ Integrating physical events, digital engagements, social media and digital technologies to create a complete 360o campaign○ Aligning multiple stakeholders and audience profiles to define clear marketing objectives that achieve desired business goal. ○ Customer Journey / Buyer Journey / Audience Journeys designed with clear story-based narratives arcs with clear progression steps developed to excite - engage - intrigue - initiate - adapt○ Cross-team communications with Creatives, digital, operations, and others to ensure a cohesive strategy based on facts and practical solutions○ Proactively explored strategies & digital engagements to help extend the SOW ○ Analyze, Compare, sort and select data to build strategic approaches with measurable outcomes.○ Design methodologies apt at finding and sifting primary and secondary research data○ Identify relationship to convert data to information used to understand and define customer journeys

Bengaluru Area, India

Management:150% Increase in client rating: By leading a team of 10 -15 people on the IBM account for 15 countries in MEA, responsible for managing over 30 - 50 Campaigns a quarter.Led the day-to-day operations of the team, ensuring that the different elements run smoothly together; that the team are clear on their roles & responsibilities; that interaction with stakeholders operates efficiently; to act as a point of escalationBuilt & maintain relationships with multiple agencies & client to drive success & growth60% Increase in efficiency & Over 200% Increase in savings by Implementing:Business Process Optimization; Workflow Optimization & Efficient Business Controls to ensure business & contractual compliance & to help optimize workflow to increase productivity & quality80% Increase in Client Dependency by:Training & Upskilling the team;Industry-specific Soft skillsProduct & servicesStrategist:Co-created quarterly marketing strategies for 15 countries in MEACollaborated with the client & the Global Advertising Agency to create a consolidated 360o marketing plan, buyer journeys into the sales funnelStrategic Campaign Design: Integration of various event formats, aligning with brand strategy, multi-quarter customer buying cycle & digital engagements & technologies Marketing Communication built with a customer-centric, data-driven & outcomes-focused approach Integrating physical events, digital engagements, social media & digital technologies to create a complete 360o campaign.Audience Journeys designed with clear story-based narratives arcs with clear progression steps developed to excite - engage - intrigue - initiatePerformance-based Campaign design: Tracking performance, clear progression & Big Picture supported by DataIdentify relationship to convert data to information, to define customer journeysMaintained & developed KPI's to measure tactics Digital Producer:Product lead for GPJ's mobile application in the ISA & MEA regions

Bangalore, India

Aligned to the IBM MEA team in managing all their marketing campaign in over 11 countries-Remotely managed campaigns end to end in over 11 countries in Africa of scales ranging from workshops to office launches-Inputs for quarterly marketing plans provided to help with marketing plans-Project management, including overseeing audience generation, creatives, execution planning, etc.-Vendor management, including negotiation and development-Operations training and guidance to suppliers-Maintained documentation: timelines, checklist, trackers, performance numbers-Post-event decks and reporting-Custodian of IBM brand identity from a design point of view

Bangalore

- Ideation, pitch and implementation of new ideas/ concepts and themes- End to end supplier management as per the project needs- On-site operations management- Supplier sourcing, negotiation and verification - Quality maintenance and flawless delivery

Bangalore

- End to end project management- Vendor management- Artist management- On-site operation management and flawless execution- Small scale entertainment shows- Wedding management

Bengaluru Area, India

Worked with the Business Transformation team within DBWorked with the Six Sigma methodologies to help improve business process and improve efficiency within cross department communication and processes.

Pgdempr Post Graduation Diploma In Event Management And Public Relations, Events, Public Relations, Marketing, Branding, Internal And External Communication

Bbm, Marketing

Degree from Bangalore University.

Icse & Isc, Commerce, Drama(Theatre), Math, Accounts