Steering the helm at Level Up Brands, MEC, I'm driving the creation of a pioneering Brand Licensing Agency vertical, with multiple successful deals already under our belt, including notable apparel and restaurant partnerships. Our team's proficiency in brand partnerships, alliances, marketing communications and new media has been pivotal in crafting and negotiating agreements that resonate across the MENA region.Simultaneously, as a Logotherapist and Life Coach, I specialize in mentorship and corporate training programs, empowering individuals and organizations across the GCC. My role involves harnessing the principles of Logotherapy to cultivate resilience and purpose, which not only aligns with personal growth but also enhances corporate well-being.