Nitin Kaul Email and Phone Number
Experienced People Manager with a Passion for Ad Operations and Media SolutionsWith a robust background spanning over a decade in digital marketing and ad operations, I bring a wealth of expertise to my role as Manager for Ad Operations at TKWW's Global Media Solutions Team, overseeing the ad trafficking and ad insights team operations, driving efficiency and innovation in our campaigns to deliver impactful results for our clients worldwide.Prior to my tenure at TKWW, I honed my skills as an Integration engineer and a Performance Marketing Manager at Branch for three years, where I spearheaded various initiatives to optimize campaign performance and drive user engagement. My time at Branch equipped me with a deep understanding of the dynamic digital landscape and the importance of leveraging data-driven insights to inform strategic decisions.Before transitioning to the tech industry, I served as a Team Lead at Accenture, leading a high-performing team in supporting Google's Gtech Apps team with vendor operations. This role provided me with invaluable experience in managing complex projects and collaborating effectively with cross-functional teams to deliver exceptional service to our clients.My journey in the digital realm began at Cognizant, where I specialized as a Digital Marketing Expert, leveraging emerging technologies and innovative strategies to enhance brand visibility and drive business growth for our clients.I am deeply passionate about staying at the forefront of industry trends and continuously refining my skills to navigate the evolving landscape of digital marketing and ad operations. I thrive in dynamic environments where I can drive meaningful impact and foster collaborative relationships with colleagues and clients alike.
The Knot Worldwide
View- Website:
- theknotworldwide.com
- Employees:
- 2171
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Manager, Ad Trafficking And Insights - Ad OpsThe Knot WorldwideGurugram, Hr, In -
Manager, Global Media Solutions - Ad OpsThe Knot Worldwide Jan 2024 - PresentGurugram, Haryana, IndiaLeading the Global Media Business operations for Ad Insights and Ad Trafficking at TKWW in India. These teams work closely with global account management and sales teams within GMS and help them traffic ads and analyze ad campaign performance through analytical reporting, providing insights to clients and revenue operations for better inventory utilization and monetization. -
Performance Optimisation Manager - Ad OperationsBranch Oct 2022 - Jan 2024Gurugram, Haryana, India> Managing app campaigns and their performance across our ad inventory> Working on data visualisation tools like Looker, MMP dashboards like Branch and Appsflyer, Tune for Performance and Data Analysis> Perform Daily, Weekly and Monthly Revenue analysis, Optimize campaigns based on revenue trends and goals> Work on new Product features releases, testing and debugging Issues with new product updates.> Manage and maintain end to end Conversion tracking for Ads, using click tracking URL, MMP tracking, postbacks for data ingestion etc.> Deep-dive into data using SQL queries to pull data from different databases> Make changes to staging and production database based on ad requirements and product feature activation/deactivation> Proficient with Appsmith configurations and deploying changes with appsmith and much more.> Collaborating with multiple stakeholders and multiple internal teams like product, sales, partnership and engineering on day to day basis. -
Integration EngineerBranch Oct 2020 - Oct 2022IndiaFor Discovery Ads> Deep technical triage and RCA of issues reported by partners/internal teams working with partners.> Assist ad-operations and partner management teams with technical deep-dives > Assessing the impact of issues in terms of severity and blast radius to help influence priority decisions.> Collaborating with the appropriate feature teams to address issues and ensure that impacted partners are back on track.> Work closely with the product & engineering leadership on highlighting patterns and trends of issues seen by partners, for sustained investment in those areas.> Work on new product features, testing and validation before releasing to GAFor Measurement and Linking> Integration support for Branch customers to integrate Branch SDKs, set up their dashboard, and other Branch attribution products.> Support pre sales technical implementation and post sales support.> Supporting internal customer success teams and helping them resolve technical queries from their customer> Triaging issues and working closely with other internal teams like core, engineering, product etc.> Educating customers on Branch universal Ads set product, troubleshooting Ads related queries for attribution and analytics.> Involves working on all major Branch SaaS products like universal ads, Journeys, universal email, Branch API, Data Feeds etc. -
Team Lead, Ad OperationsAccenture Sep 2018 - Sep 2020Gurgaon, India> Team lead at Accenture for Google Ads Apps team. > Responsible for analytical assessment of teams weekly performance> Representing team performance in weekly and monthly business reviews. > Managing team performance by creating/modifying actions plans to meet client deliverable, > Ensuring all escalations are tracked and resolved on priority. > Conducting training and feedback sessions, and providing recommendations to improves process/product with feedback to stakeholders. -
Sr. Quality And Business Operations AnalystAccenture Sep 2017 - Oct 2018Gurgaon, India> Digital marketing specialist for Google Ads, Gtech, Apps Performance Team > Resolving complex technical issues for UAC (app) advertisers > Conducting post-quality checks on tickets handled by the team, > Sharing feedback, mentoring, training and conducting quality sessions. > Training new hires on product and existing team on product updates. > Weekly/Monthly/Quarterly client reporting on quality deliverable and creating action plans to meet and maintain quality standards. > Conducting weekly deep-dives and root cause analysis on quality miss and DSAT from clients and > Conducting weekly calibrations with the Google customer experience team. > Additionally conducting product knowledge quiz, team huddles, product refreshers are also a part of the job> Additional responsibilities such as mentoring and training new hires, conducting knowledge sharing sessions with the team. -
Digital Marketing SpecialistCognizant Jan 2016 - Sep 2017Google Gurgaon, Signature Tower, Sector 15, Gurgaon.Worked as a technical specialist for Google Ads for global customer care department at Google troubleshooting issues with Google Ads and helping customers optimise and strategies their ads account to get the best ROI. Worked on several projects to kickstart operations in AU/NZ market and helping small and meduim business enterprises in the region to optimise their Google Ads account. -
Technical Support OfficerConvergys Intelligent Contact Jul 2014 - May 2015Gurugram, Haryana, IndiaTo maintain and troubleshoot any problems in the AT&T Fibre optic networks and to provide technical assistance
Nitin Kaul Education Details
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Information Technology And Systems Management -
Distinction
Frequently Asked Questions about Nitin Kaul
What company does Nitin Kaul work for?
Nitin Kaul works for The Knot Worldwide
What is Nitin Kaul's role at the current company?
Nitin Kaul's current role is Manager, Ad Trafficking and Insights - Ad Ops.
What schools did Nitin Kaul attend?
Nitin Kaul attended Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Gujarat Technological University.
Who are Nitin Kaul's colleagues?
Nitin Kaul's colleagues are Julie Le Blanc ✏️ Manager, Editor, Angel Llull Mancas, Harleen Kaur, Maria Florencia Segovia, Cliona Hornibrook, Carissa Rosa, Manuela Manitta.
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Nitin Kaul
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