Nitin Kuppili Email & Phone Number

Bengaluru, KA, IN

Prague, Czechia

• Developing and executing data-driven user acquisition strategies to promote gaming portfolios in the USA and European markets.
• Leading the performance marketing team in identifying target audiences and developing effective communication strategies to successfully grow user acquisitions through channels such as Google Search, Google UAC.
• Overseeing the web-to-app transformation process, including building product roadmaps, development, optimizing play store listings, and integrating third-party SDKs such as Appsflyer, Onesignal, Firebase, etc..
• Leveraging strong knowledge of analytics and other conversion KPIs, as well as a deep understanding of optimization techniques, events, attribution mechanisms, and data funnel usage to identify the best user cohorts..
• Staying up-to-date on industry trends and new media buying opportunities, making recommendations on reaching target audiences, while planning and controlling budgets for all digital marketing campaigns.

Mumbai, Maharashtra, India

• Responsible for projecting and executing monthly / quarterly / annual new user growth initiatives
• Responsible for end-to-end acquisitions strategy, revenue growth, and marketing ROI for key high revenue and upcoming geographies - Achieved 100% growth in user acquisitions under 9 months.
• Actively worked on Google - Search, Display, UAC, Meta, Influencers, SMS, Email, Media Buying, Programmatic, OEMs, Affiliates/CPA networks, etc.
• Lead the partnerships team in delivering exponential growth - Successfully streamlined the operational processes which include partner evaluation, onboarding, budgeting, pricing, KPIs, optimization, creative strategy.
• Captained the OEM project ideation to execution in collaboration with Tech, Product & BI teams - New channel for acquiring users lead to a 10% growth in App Installs at a 50% lower CAC.
• Worked on multiple high-business value projects in close collaboration with cross-functional teams which include – Business Intelligence, Data Science, Risk, CS, Legal, Product, and Finance

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Identified & capitalized on opportunities to increase user acquisitions, repeat purchases, and organic growth.
• Worked closely with the management in determining the business KPIs, marketing strategy, and resource management.
• Successfully lead the internal sales, CRM, & marketing and in achieving the monthly targets.
• Managed and lead key partnerships with external agencies for shipping, brand building, creatives, social media, etc.
• Hands-on experience in creating and optimizing campaigns on Amazon, Google - Search & Display, YouTube, Facebook, Instagram, E-mail, etc.

Hyderabad Area, India

• Responsible for field operations of Parliamentary & Assembly Constituencies on-ground intelligence, grass-root awareness, and mass mobilization
• Compiled research data and gave professional presentations highlighting finds to strengthen the political candidature
• Led various projects under the guidance and supervision of the management and party headquarters.

Vishakhapatnam Area, India

• Ideated and executed offline and online marketing strategies for acquisitions and increasing LTV.
• Hands-on experience working with Google - Search. Display & YouTube along with Facebook, and Instagram ads.
• Collaborated closely with the Product team in optimizing for conversions and retention.

Bengaluru Area, India

• Project:
• Expansion of the Local Services of Nearbuy to 23 new cities across 18 CategoriesDeliverables / Recommendations:
• Identified and drafted a plan to launch operations in 23 new cities
• Identified new sub categories and prepared a lead book of more than 10,000 potential merchants for fitness, home maintenance, laundry services etc.
• Worked on an efficient and responsive operations model for Inside Sales

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Member, Club MarkUp - the official marketing club of IMT Ghaziabad, since July, 2014. Activities: Event.

Bachelor'S Degree, Environmental Managenment, 7.93 Cgpa

Co-authored a research paper on ‘Influence of Arbuscular Mycorrhizae (AM) fungi in selected contaminated soils of Visakhapatnam’ in the.

+2, Mathematics, Physics & Chemistry, 76.5 %

High School, Ap State Board, 70.66 %

Activities and Societies: Discipline Captain of the School 2006 - 2007