Nitin Luthra Email and Phone Number

Managing performance marketing for the brandEmail marketing using Klaviyo and Shopify EmailSMS marketing - Segmenting, DLT processes, Scheduling, etcE-commerce automation using Klaviyo, SMSbump and Shopify flowsE-commerce cataloging for marketplaces

Managing the brand website, product development and merchandising for the Indian marketPlanning and executing digital marketing campaigns, generating revenue growth year on year online sales revenue by >150%Streamlined customers’ shopping experience by reducing the steps to website checkout by studying sessions and checkout drops increasing the conversion rate from 0.4% to 1.5%Optimised the performance marketing campaigns to achieve 6x on click returns on investment and 10x overall returns on investment.Analysed historical data and identified the right customer segment, equating to 30% of revenue from repeat sales over 8 monthsCollaborated with the merchandise development team to introduce unique e-commerce-specific styles at aggressive prices resulting in additional sales of Rs. 8+ lacs per month for more than 3 months

Initialized Digital Operations at Thought Blurb

Handled Search & Display Marketing solutions for our clients and aspects like campaign planning & budget estimations to execution of every idea generated for the clients. Landing Page optimization & A/B testing for the campaigns in hand. Planned and deployed Lead Management Systems for the campaigns in hand. Audited the on-page & off-page SEO for existing and prospective clients. Co-ordinated with creative and technical team for campaign delivery.