★ Responsible for product marketing, including product messaging and positioning.★ Created customer-facing materials and sales enablement collateral that included data sheets, blog posts, press releases, one-sheets, and videos.★ Developed a product and positioning kit for use by the Sales organization that included a clear definition of the product’s purpose, the value proposition, and competitive distinctions.★ Guided sales representatives in prioritizing decision-makers within client and prospect organizations by developing Buyer Persona profiles.★ Hosted a product-focused webinar series that attracted 50 sales representatives, which led to a $500,000 pipeline of opportunities.★ Communicated customer feedback to influence the development and prioritization of new features and functionality.

SALES ENABLEMENT- Create training content to enable sales teams better position and articulate the value proposition for the company's EHS/ESG solutions.WEBINARS- Be the product champion who brings the product story to life through use cases, benefits and core functionality while spotlighting customer wins.CONTENT- Product brochures, datasheets.

Founding Member of Product Marketing at CMiC!MARKETING CAMPAIGNSCreated the company’s first webinar program to drive acquisition and nurture campaigns for SaaS products through demand generation initiatives. (ramped up webinars by 100% YoY)Enable partner-based campaigns and marketing initiatives aligned to the Go-To-Market plan. MESSAGING & POSITIONINGCreate the messaging for the company's construction ERP and project management software aligned to buyer and user personas.Articulate the product value proposition through unique differentiation and evangelize the product to prospects and customers alike.CONTENT DEVELOPMENTDevelop engaging product collateral and content assets including Solution Briefs, one-pagers, videos, email marketing copy, website copy, and more. PRODUCT LAUNCHLaunch products to market for the back office and field through close collaboration with product and marketing teams.CUSTOMER REVIEWSLaunched the company's first User Reviews program - 100+ ratings/reviews and counting.Engage with cross-departmental teams to develop product feature update communications.

Learnt Digital Marketing fundamentals: SEO, Google AdWords, Social Media MarketingCompleted Microsoft Azure Fundamentals course: Cloud

CONTENTCurated and created high engagement content for sales and regional marketing teams including presentations, sales decks and sales tools. Curated existing content and maintained regular updates to content library. Led/supported the development of videos, education and training content, edited web copy.PRODUCT LAUNCHESDeveloped core content for product launches including AMD 'Picasso' and AMD 'Chromebooks'.Participated in and contributed to the strategy and execution for critical product launches.CLAIMS AND BENCHMARKSWorked in concert with Product Management, Performance Labs & Legal to translate raw data and technical documents into customer facing best-in-class performance benchmarks.

STRATEGY & PLANNINGCrafted and managed the global partner marketing program to achieve organizational goals.Conceptualized and delivered the company's online partner portal to drive better engagement with the partner ecosystem.CONTENTCreated and curated content to tailor the joint value proposition to partners and customers.Crafted new content collateral like presentations, partner datasheets and video scripts to strengthen the content library for partners.COMMUNICATIONSManage regular partner marketing communications (email, partner newsletter, social, digital)TRAINING & DEVELOPMENTCollaborated with customer success teams to deliver partner sales training and enablement.DEMAND GENERATIONSupported the team and partners in demand generation and awareness initiatives like events, third party sponsorship and campaigns. BUSINESS AS USUALWorked with business development and marketing leadership to define & execute marketing strategies and campaigns. Identified and qualified potential partners for partnerships/alliances. Worked with alliance teams to develop the joint value proposition for mutual customers.

Provided leadership as the technology evangelist in driving and strategizing global alliances.(Created acceptance for Cloud, Big Data, Software defined, Security & Software Solutions)Collaborated with key stakeholders for strategic initiatives, large pursuits and GTM planning. Promoted cutting edge technologies including Dell BOOMI, SonicWALL, Quest and Nutanix.Led partner enablement via trainings and technology workshops resulting in 1.3X increase in partner participation rates.Designed a center of excellence for a Global IT Services Integrator to jointly showcase the latest technologies for POCs and application testing.Consistently met/exceeded revenue goals to provide revenue predictability with strong performances. (120% sales target achievement)

Developed and executed integrated marketing plans to advance Dell's brand identity, broaden solution awareness, increase visibility of the value proposition and generate qualified leads.Propelled Dell to the #1 position in the x86 Server category in the country.Provided marketing thought leadership via disruptive initiatives e.g. Unix-to-Linux migration campaign($5M pipeline), Solution Tours($25m pipeline) and R&D workshops ($10M pipeline). Engaged with customers regularly to articulate the value proposition via multiple platforms viz. Online, Social Media, Digital marketing.Engaged with Analysts and Media to improve brand perception and succeeded in elevating the brand position (Gartner, IDC, TechTarget)Face of Dell at speaking engagements - events, workshops, panel discussions.Collaborated with global marketing teams to drive marketing campaign adoption, campaign activation and review critical paths for program success.Provided strategic leadership in new product launches via close collaboration with Sales, global Marketing teams and OEMs. (Server launches in 2012 & 2014)Developed reporting structures to showcase ROI/TCO from marketing initiatives to management and partners. This resulted in a 20% increase YoY in OEM MDF allocation.

Essayed an important role as the trusted technical advisor and consultant to customers in Banking, Manufacturing and Government verticals. Analyzed technical needs, requirements and state of a customer's current technical environment.Executed client facing presentations to evangelize new technologies, their technical superiority and ROI/TCO benefits.Maintained superior attention to detail to ensure that the solution is tailored to customer’s requirements, with sizing estimates clearly defined and calculated over a 3-5 years’ horizon.Provided leadership in developing and architecting solutions for complex and mission critical datacenter application workloads viz. Core Banking Software(CBS), ERP/SCM, eGovernance etc. in enterprise computing and storage solutions to gain long term trust and confidence of customers. Consistently achieved revenue and margin quotas, even during times of economic downturn (110% sales achievement in 2008-09, 150% achievement in 2010-2011 and 110% in 2015-16). Qualified for leisure trips to Spain and Switzerland for stellar sales achievements.

Managed and nurtured relationships with channel partners for SUN Microsystems and Veritas software LOBs (line of business).Provided strategic inputs for OEM alliances management with respect to go-to-market strategies and business development initiatives.Drove regular cadence with partners and OEMs for pipeline management, deal engagement and channel conflict resolution.Created the framework for channel partner enablement & trainings to upgrade channel competencies.Consistently exceeded quarterly revenue targets in the region (120%+ achievement).Created a monthly price book for channel partners as a ready reckoner.Engaged with strategic customers directly to drive incremental revenue.

Managed a set of named accounts in the region as the Key Account Manager.Created incremental opportunities from acquisition accounts. ($2M+)Periodically enhanced personal selling and technical skills wrt new technologies and customer acquisition through training, enablement and certification programs.(UNIX, SUN Solaris, SPARC)Demonstrated focused efforts towards achieving sales targets and acquiring new customers. (consistently achieved quarterly targets with 107% achievement over the tenure in the company)

Managed channel partners and end customers for Sunray's SCO UNIX and Caldera Linux products and directed efforts towards business development in new/acquisition accounts.Appointed new partners through the partner identification framework to create additional revenue streams for growth in the region. Exceeded revenue target in the year (125% achievement)