Sales and Revenue Growth: Spearheaded strategies to drive sales and revenue growth, achievingconsistent and substantial increases.Digital Marketing and Online Presence: Leveraged digital marketing techniques to enhance therestaurant's online presence and visibility.Marketing Strategy and Brand Management: Formulated and executed comprehensive marketingstrategies, ensuring brand consistency and market positioning.Market Analysis and Competitive Intelligence: Conducted in-depth market analysis and competitiveintelligence to identify market trends and maintain a competitive edge.Team Leadership: Led a high-performing marketing team, setting clear goals and providing guidance tomeet and exceed targets.Brand Management: Maintained and enhanced the restaurant's brand identity, ensuring alignment withbusiness goals and customer expectations.Menu Optimization: Analyzed menu offerings, pricing, and customer preferences, optimizing the menufor increased sales and customer satisfaction.Events and Promotions: Orchestrated promotional events and offers to attract and retain customers.Budget Management: Managed marketing budgets effectively, optimizing allocation to achievemaximum ROI.Data Analysis: Utilized data to make informed decisions and continuously improve marketing strategies.Local Marketing Initiatives: Engaged in local marketing initiatives to connect with the community andenhance the restaurant's local presence.Partnerships and Community Involvement: Forged partnerships and actively participated incommunity events, fostering a positive brand image.Franchise Expansion: Contributed to the expansion of the restaurant chain through franchisedevelopment, ensuring brand consistency and growth as well as got 2 new stores signed as Franchise.

• Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans.• Establish marketing and in-house marketing budget and forecast• Drive strategy and plan and execute marketing initiatives for new store launch, menu changes, special menus, and rebranding campaigns• Manage brand promotions to drive sales• Manage online restaurant review platforms and vendors• Develop and execute customer acquisition and retention marketing programs, web-based, database, and direct-to-consumer marketing• Manage public relations agencies, utilizing them as resources for brand and revenue enhancement programs.• Manage advertising and partnership development• Approve all local print advertising and manage graphic designers on ad creation• Recommend development and implement in-store marketing materials as appropriate• Represent the outlet in terms of sales calls to social and corporate clients, responding and negotiating to groups and events inquiries. Sell and manage events at the property

Develop and manage strategic PR & marketing programs that drive awareness of dark kitchen innovation, tech vision and market-defining offerings to channel media and directly to channel partners• Team up with PR counterparts at clients key alliance and channel partners to build major campaigns and launch plans• Create comprehensive roadmaps and pipelines for channel and partner-related news, events, launches and other activities• Influence and shape social strategies to attract partner engagement• Empower partners to tell the client story and be part of the brand’s go-to-market engine through their own PR,content and social programs• Successfully manage complex, fast-moving and unexpected communications challenges• Train and manage internal spokespeople at all levels for external facing communications, including press andspeaking engagements• Collaborate with Corporate, Product and regional teams on driving successful launches, press initiatives, arobust awards program and other awareness opportunities

Managing F&B Restaurant brands in operational and pre-opening stages like Unplugged Courtyard, La Roca World Tapas Bar, Lights Camera Action - Air Bar, Bombay Bar, Tourist Janpath, Swad Desh Videsh Ka and Kopper Kadai Role & Responsibility - Devising & setting up processes and departmental Standard Operating Procedures from inception- Digital & Print Media Planning along with E-Commerce activities including Website management, Social Media, Search Engine Optimization, PPC - Franchise Expansion and handholding of present franchisees- PR strategy and execution of the group including profiling of the Founder and Chefs - Planned & execution new concept & restaurant launches of the core brands- Media engagement, coordination and visibility for the company and its spokespersons- Creative development of Marketing & Operational collaterals for the core brands- Press Release dissemination along with monitoring positive and negative coverage for the group via a PR resource team member- Handling photo shoots, Press Conferences, events etc.- Building and leading the print & digital marketing division which includes strategic decision making as well as tactical execution and also Measuring and analyzing ATL & BTL marketing campaigns - Handling external bodies including advertising agencies, media houses etc. effectively to plan and execute the launch, various event & promotions, communication strategies, PR activities etc- Instrumental in developing and implementing marketing and advertising campaigns

At DLF CyberHub taking responsibility for launching and continuous implementation of the India's first integrated Food & Entertainment Destination, Retailer Communications• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums• Develop understand and communicate relevant retail trends to center management – areas to include sales and footfall forecasting & reporting and general issue’s• Develop individual marketing campaigns for retailers as requiredOnline Marketing• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.• Manage and develop the e-newsletters from the website as required• Incorporate online activities with offline marketing promotionsGuest Communications• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature• Management of the Gift Card program and any loyalty card programs that are implementedMarketing Plan• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.Marketing Campaigns• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.• Budget management of campaigns in line with overall marketing budget• ROI analysis required on each promotion and fed back to businessB-2-B Relationships• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiency and brand guardianship is achieved at all times

Appointed to lead the entire marketing function through a turnaround. Assumed majority of responsibilities & account-abilities previously held by the vice president and the director of field marketing.• Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a booming industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in JSH becoming profitable in 2012, after the merger with Ever Stone Capital.• Drove the development and implementation of marketing strategy that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, same store sales growth of 5 % in Delhi NCR. Increased franchisee participation in city and local marketing initiatives, resulting in two year, same store sales increase of 6%. • Developed and implemented consumer research designed to improve results of our sales promotions.• Introduced unique Marketing strategies including: discounter pricing; added value packs, Combo Meals, & Home Delivery promotions. Delivered growth of 15% and a 12% share overall• Built a National Account structure to support the ongoing business with all beverage vendors such as Pepsi, Kingfisher, Teachers & many more• Delivered growth in Home Delivery sector ahead of company performance, by re-motivating the sector team and gaining full commitment to new approaches• A cross-divisional strategic review re-launched the Marketing programme, introducing packaging and display dominance initiatives• Directed design, development, testing and subsequent rollout of new menu presentation system resulting in average transaction increase of more than 5%.• Participated in strategic development and implementation of concept re-imaging, which resulted in double-digit same store sales increases.

• Bundling a Brand building format for all above brands in chorus by increasing visibility, enticing more trials with an option to retain & performing under budgets decided.• Conceptualising, planning & organising brand promotion activities by developing new communication mix and fresh strategies for new brand launches.• Identifying target audience, planning marketing activities and executing promotions to achieve volume circulations• Championed marketing programs and general business solutions resulting in increased customer traffic and revenue. • Identifying and developing new streams for long term revenue growth and maintaining relationships with customers to achieve repeat and referral business. • Coordinated with the Creative & PR Agencies for Designing of advertisements, campaigns, Leaflets, e-Direct mailers, Hoardings/ Signage, Promotional designs. pushed more and more PR activities• Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole• Initiated a comprehensive, relational database-marketing program, which increased customer retention by over 10% in the first month and achieved ROI in 6 months• Developed a New Store Opening program for Pollo Campero Delhi in a market with no brand awareness, resulting in record traffic & revenue and a sustained weekly increase• Developed and directed various Sales promotions achieving redemption rates of 5– 10%• Utilized sales prospecting & contact management database system, improving productivity by implementing a ERP cum CRM program(ongoing) • Expanded vendor resources resulting in improved finished quality of print and merchandising materials and shortened production schedules• Researched marketing efforts of competitors, recommend and implement strategies based on findings

• Worked closely on the strategic decisions with Chairman and execute the necessary plan• Administered clinical learning to end by ensuring that every reporting necessity is met, comprised proper research documentation. • Analyzed sales trends and react appropriately provided which; achieved store’s sales plans and operating profits while maintaining expenses.• Coordinated with the Creative & PR Agencies for Designing of advertisements, campaigns, Leaflets, Direct mailers, Hoardings/ Signage, Promotional designs. pushed more and more PR activities• Indulge in Space booking, Rate negotiation, Special schemes and offers with prime publications.• Market survey of customers on various aspects of Food, Beverages, Service and Marketing, • Conducted competition Brand surveys and made reports on major locations, leasing norms, Marketing plans & Budget along with the Execution of the final plan and approvals from the decision makers.• Acquired potential clientele for daily dinners in soft launch period which happened for four to five days before the commercial launch resulting in better head start sales in requirements of “word of mouth”.• Account & Database Management by maximum utilization of resources to determine revenue generation & maximization, client servicing & relationship management for key corporate companies.• Designed promotions/ Food Festivals and Marketing campaigns with backing from Agencies manpower, preserved active relationships with consumer media.

• Conducted competition Brand surveys and made reports on major locations, leasing norms, Marketing plans & Budget along with the Execution of the final plan and approvals from the decision makers.• Acquired potential clientele for daily dinners in soft launch period which happened for four to five days before the commercial launch resulting in better head start sales in requirements of “word of mouth”.• Account & Database Management by maximum utilization of resources to determine revenue generation & maximization, client servicing & relationship management for key corporate companies.• Designed promotions/ Food Festivals and Marketing campaigns with backing from Agencies manpower, preserved active relationships with consumer media

• Significantly contributed in getting the restaurant enrolled for the City Council of Christchurch routine examine of the standard of hygiene & food along with the F&B Manager Visited twice Fortnight.• Brainstormed every weekend to offer new and interesting recipes and adhere to the outlet’s tradition of enhance sales and service standards.