Senior Manager Strategic Marketing
CurrentBuilt roadmap to drive paid, earned, and owned brand growth on YouTube.Conducted extensive video topic finder research, identifying trending and relevant content themes to optimize YouTube channel performance and enhance audience engagement.Led comprehensive channel and brand audits, analyzing key performance metrics, audience demographics, and competitive landscape to develop data-driven insights and recommendations for content optimization.Implemented a cohesive ecommerce strategy, integrating product placements seamlessly into video content, resulting in a better conversion rate from viewers to customers.Collaborated with cross-functional teams to align content creation with brand objectives, ensuring a consistent brand image across all video assets and platforms.