•Corresponding with R&D teams and vendors for new product development, strategize pricing, and negotiate RMCs•Preparing value chains based on taxation and managing BTL and sellout activities, analyzing market share, identifying weak areas, and improving device strategies•Driving sales numbers weekly, maintaining MOP across product categories, as well as planning monthly dealer schemes•Nurturing and leading 81 business development teams in sourcing, managing and implementing new business opportunities•Enhancing business development and demand generation in the assigned territory, managing and monitoring the performance of the Sales Team and the Channel Partners•Implementing Sales Automation initially and assisting the company in automating the repetitive tasks, resulting into decreased manual workload and creation of profitable customer journeys

•Developed, reviewed and strategized on the business development division’s strategy, ensuring the strategic objectives were well understood and executed

•Incorporated and developed strategies for better demand generation, best execution for result and maximizing profitability•Designed distribution strategy to achieve segment-wise targeted sales volumes, state wise market shares, reach, and coverage objectives•Targeted new business opportunities and expanding the clientele base through sales promotional campaigns such as brochures, advertisement, POP material, customer meets & road shows and demo tools•Coordinated with Innolux Regional Managers and Reliance Branch Managers, prepared sales plans, PSI, and inventory control for branches, and expanded the dealer network•Managed ISD management for both GT and MT channels, critical sales and productivity analysis, and designed monthly and quarterly incentive programs for ISDs

•Developed a region-wise, branch-wise, and channel-wise strategy, prepared a value chain and sales plan to improve profitability•Conducted market share analysis to identify weak areas and improve devices•Coordinated with RMs and BMs and ensured targets are met and exceeded, ascertained stock availability•Travelled to visit to understand market gaps, corresponded with the team and worked towards RMC tracking and negotiation

•Provided consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy•Developed & executed customer level engagements that maximized entire customer lifecycle value•Identified special/seasonal occasions to monitor sale of products; provided consumer promotional programs that drove sales volume, profit and share in key accounts•Liaised with channel marketing team to define merchandising standard by channel of each key account•Restructured operations and introduced important measures to bring in profitability including establishment of new local offices, strategic partner alliances for business processes and team re-organization•Formulated, developed and implemented yearly business strategies to ensure attainment of revenue goals and profitable sell-through

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