Digital Project Management - In charge of digital strategic media planning & buying for various product divisions of Garware Hi-Tech & Global Window Films• Helping various business verticals in acquiring business online through research, strategy, planning.• Strategic alliance with digital partners for the brand and explore new channels which can increase effectiveness of reaching out to the target audience.

Drive Media Strategy, Planning & Buying across all Online mediums to deliver maximum returns on the brand investments done.Research online and suggest for the tools online - Pre campaign strategy and post campaign analysis.Helping the Business development team in acquiring business - research, strategy, planning has to be done. Identify key partnerships for the brand and explore new channels which can increase effectiveness of reaching out to the target audience of potential retailers.

• Oversaw all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.• Responsible for handling the digital marketing campaigns for the various brands. (Google Ads, Search, Display, Shopping and YouTube Ads, Facebook and Twitter Ads.)• Prepared accurate reports on our marketing campaign’s overall performance. • Coordinate with advertising and media experts to improve marketing results.• Worked with an internal team to brainstorm new and innovative growth strategies.• Coordinated with the content development team in crafting compelling content to drive user engagements • Used Google Analytics, Webmaster, SEMRush, Hootsuite Analytics, MOZ, Crazy Egg, WordPress, Pardot, Salesforce, Mailchimp, Mixpanel and other Social Media and SEO tracking tools to track and report overall online marketing efforts such as Website Traffic and Conversions.• Good knowledge of ecommerce listing (1mg.com, Amazon, Flipkart, Netmeds and medlife.com) and sponsored Ads.• Worked closely with brand managers and sales managers to know the voice of the customers and accordingly created demand for the upcoming features. • Track, compile, report and analyze all web statistics in a timely manner, communicating useful trends and other observations to the Strategic planning manager and top management.• Coordination with agency for television commercials for various brands.

Manage & lead a team of seven, comprising of content developers, designers, PPC and SEO executives. This includes developing and maintaining schedules, providing the final approval for various content, articles, social media content and creative, campaign management, training and developing them on new technology, and developing their skills and accuracy on existing technology.Responsibilities:• Responsible for handling the Digital Marketing campaigns for the organisation.• Responsible for handling marketing team which consist of 7 members.• Coordinated with the content development team in crafting compelling content to drive user engagements • Oversaw content, and proofreading of branding material used for promotion• Effectively managed the Digital Marketing assets including blogs, social media images, websites, landing pages, online brochures and paid ads etc. • Develop key business requirements for feature development on the sites and work closely with designers and developers to implement.• Used Google Analytics, Webmaster, Hootsuite Analytics, MOZ, Crazy Egg, and other SEO tracking tools to track and report overall online marketing efforts Such as Website Traffic and Conversions.• Concrete knowledge of Pardot (Email automation tool) Created landing pages and generated leads by running email campaigns through Pardot engagement flow. • Worked closely with customer support department to know the voice of the customers and accordingly created demand for the upcoming features. • Good knowledge and hands on experience on tools like WordPress, Pardot, Salesforce, Mailchimp, Google Analytics, Google tag manager, Google Webmaster, SEO Moz, Crazy Egg, Mixpanel, Web CEO, SEMrush, and other SEO and social media tracking tools.• Track, compile, report and analyze all web statistics in a timely manner, communicating useful trends and other observations to the Strategic planning manager and top management.

Market Research & Email Marketing at Heat Well India Pvt Ltd.Heat Well India is well established as one of the nation’s largest commercial rotary heat treat facilities. Since 1945, Heat Well has Provide the highest quality service available in the heat treatment of parts for the automotive, construction, and agricultural industries as well as aircraft and military applications.Key Roles & Responsibilities:Actively participated in promotional activities like distribution of brochures and corporate presentations.Surveying, Resolving queries, arranging interviews, Visiting clients and interacting with them, Knowledge about new type of business and services.Collecting data regarding Consumer Buying Behaviour in Industrial Products.Consumer buying behaviour under different situations.Data AnalysisEmail Marketing (Newsletters and New product/ service Launch)Strategy of the companyChallenges faced by the CompanyStudied the overall marketing activities of Heat Well Products.Studied the client’s satisfaction level for the various services provided by the different companies.Studied clients’ perception and behaviour about heat treatment industry.Identified the problems faced by the clients.