Nitish Kumar Email & Phone Number

Aerocity Delhi, India

Expansion and Retail Excellence of Retail StoresLead and Footfall Generation including Performance marketing , BTL Campaigns, etcTrade Marketing proposals, Impact analysis, etcNew Campaign Execution, VM and Store POSMImproving Customer experience by mapping, automating customer journey and optmizing the Omni Channel processes.Customer NPS at Store

Manesar, Haryana, India

Manage different accounts for the company and initiate the necessary strategies which was align with the brands.Building strategic relationships and partnering with key industry players, agencies & vendors.Partnering with the Sales team to understand requirement and support Brand activation, promotions & visibility.Developing & implementing strategies to promote overall positioning of the assigned brands.Deploying successful marketing campaigns for brands and owning their implementation from ideation to execution. Creating compelling and engaging sales support material so as to enhance sell-in & pull-through of products.Campaign creation and retention with the brands. Managing executions and retention with the brands.

Gurgaon, Haryana

Responsible for Driving acquisition, managing retention and delivering top-line growth in Gross Merchandise Value. Executed Largest Offline Grocery sale – GOBD (Grofers Orange Bags Days), catapulting growth by 110% and Average order value by 50%. Implemented cohorts specific Loyalty Programs and promotional offers to deliver 10% same store sales growth VS industry avg. of 2%. Delivered 50% increase in monthly transacting customers via a multi-channel retention strategy while reducing cyclic redundancy check by 60%.Partner with the Sales team to understand requirement and support Brand activation, promotions & visibility. Activation of consumer engagement promotions Brand Programs & Tactical promotions. Negotiate & manage vendors for the purpose of promotional activities, events and brand activation. Pre-During-Post analysis of consumer promotions to evaluate the effectiveness. Drive width and depth for existing, New and focus Products through Field team and Partners. Driving share of the shelf with Retailers and Merchandisers. Ensuring the POP Material is executed in the Market successfully.Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure programs are in line with market requirement

Delhi

Planning and managing instore activations and sales promotion campaigns across the country with retails partners Modern Trade, General Trade and Online trade.Prepared and Monitored metrics to track stores performance and deploy appropriate dashboards to enable accurate and frequent tracking of the same.Develop trade marketing strategies aligned with the brand strategy and appropriate to each channel and product. Drive in-store demand by creating effective trade marketing campaigns and ensure alignment to sales goals. Act as the key liaison between sales and brand team to ensure marketing initiatives are in agreement with all key stakeholders.Liaise with various marketing agencies to ensure last-mile execution of marketing campaigns.Managing the entire MIS for competition tracking and better management of internal resources.Design and implement the annual trade marketing calendar/Loyalty programs/promotions and schemes (BTL Planning) and ensure it is driven down to the sales team.Plan and implement the visibility/merchandising plan at the outlet level and creating innovative POSMs as per brand strategy.Liaising with PR Agency, AFOLs, and Event Agency for holistic brand visibility.

Gurgaon, Haryana, India

Contribute to the wider success of the organization by willingly undertaking additional tasks and responsibilities specifically across all functions of the marketing team.Develop marketing strategies aligned with the brand strategy.Act as the key liaison between product development and buyers.Maintain customer relationships for future purchases.Cultivate programs that ensure products sell in-store.Event Management / Exhibitions / Activation / Sponsorships - Brand promotional activities , outdoor siteProvides marketing support to the activities of the Trade Marketing Team.Works directly with the Trade Marketing Manager for competency report (competitors). Close working relationship with Events & Partnerships team Brand team and Digital Marketing team.Vendor Development and Managing Vendor Relationships.Designing & execution of POS materials – Posters, Danglers, Leaflets, Catalogues, Stickers, Carry Bags, etc.Work closely with accounts team for vendor’s payments on time.Marketing Calendar / Marketing budget control management.( Directly with Marketing Manager).Merchandising – T-Shirts, Pens, Mugs, Bags, Posters, leaflets, notepads, etc.Organizing of Events & Promotions – Invites, Backdrops, Standees, Banners, Flex Boards, etc.Analyzing effect of promotions on sales trend.

Gurgaon, India

Responsible for overall brand promotional activities (Media Planning, Hoardings, BTL activations Roadshows, corporate activities, mall activities, RWA Activities) for PAN India.Planned 3 Product Launches and manage the cross-functional implementation of the plan.Designing & implementing marketing plans towards enhancing brand visibility.Having vendor database pan India & able to handle multiple situations, Vendor Negotiations & Logistic management.Develop the ATL strategy to create Brand pull in the market.Tracking local competition and reporting on it.Having vendor database pan India & able to handle multiple situations.Preparation of Marketing Plan and Marketing Calendar.Establish short / long term budgets in tune with the marketing strategies for achieving business targets.Proactively look out for opportunities for local marketing opportunities and take them forward in consultation with the business team.End to end co-ordination for Sansui Mobiles marketing activitiesDesigning & execution of POS materials – Posters, Danglers, Leaflets, Catalogues, Stickers, Carry Bags, etc.Organizing of Events & Promotions – Invites, Backdrops, Standees, Banners, Flex Boards, etc.Branding Activities in Mall (City Center Mall – Mumbai, Ashrafi Market – Mumbai, Gaffar Market –Delhi)Merchandising – T-Shirts, Pens, Mugs, Bags, etc.Remotely/Physically handling various activities simultaneouslyDesigning & execution of Gift Boxes for Sansui Mobiles