Marketing Manager
Current• Experience in Global Partner Management - extending support & guidance for all their marketing/business requirements.• Working closely with the sales team to understand customers better, identify concerns, improve sales conversions, gain insights and recommend future course of action.• Experience in working on customer segmentation and engagement program• Formulating Channel-Marketing strategies.• Designing and implementing email marketing campaigns to acquire new customers. Analyse data for continuous improvement of email campaigns.• Conceptualising effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.• Ideating innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.• Develop/Assist in creating content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars and creative videos.• Identifying relevant tradeshows for participation, and ideate on ManageEngine's own events - from conceptualization, to logistics, and follow-ups• Defining, reporting on, and optimising key metrics• Knowledge on relevant technology trends. Researching & Analysing marketing data of MENA- France region(s) and providing business intelligence.• Knowledge on ManageEngine Regional websites - making use of SEO principles, and analysing past data.
