✅ Working on End to End Marketing Plan including Paid Campaign, Social Media Strategy, Creative Strategy and developed website on Shopify from scratch.✅ Developed a Shopify website from scratch. Including purchasing the theme, Integration of payment gateway, Shiprocket, Unicommerce and other functional apps.✅ Created complete funnel (TOF, MOF, and BOF) for the conversion-based campaign, domain verification, prioritizes all the custom events and integrated CAPI for better tracking after iOS 14 updates.✅ Doing Competitor Research and Content Planning for Social Media (Instagram and Facebook), Repurpose the content as per the requirement for different goals. Guiding the Content Team to create content for retention and upsell.✅ Create Custom Audience and Lookalike Audience based on pixel data for Remarketing.✅ Benchmarking, tracking& measuring campaigns effectiveness to report important metrics like CTR, Avg. CPC, Frequency, Quality Ranking, Unique Link Clicks, Add to Cart, Initial Checkout, Conversion Rate, Cost per Acquisition, ROI.✅ Working closely with designers to create creatives for Social Media for better engagement and for the Paid campaigns for better conversions.

✅ Ideate, strategize & Execute Social Media Activities & Campaigns.✅ Analyze and Report Social Media campaigns for success and new opportunities.✅ Engaging Communities and Audience and Monitoring the brand activity.✅ Planning, Executing and Managing Facebook and Instagram Ad Campaigns.✅ Analyze campaign’s performance including CPC, Conversion Rate, Relevancy Score and Post Engagement.✅ Running and Managing many lead generation campaigns, Traffic campaign, Conversion campaign and Remarketing campaign.✅ Developing and updating brand's site using Wordpress✅ Creating Landing Pages using different Page Builder: Like: Elementor, WPBakery Page Builder.About The Lexicon Group of InstitutesThe Lexicon Group of Institutes is India’s leading education hub and is home to more than 15000 students. Comprising of three CBSE affiliated high schools, fifteen pre-schools and a premier management institute, The Lexicon Group is a nationally and internationally acclaimed group of educational institutes.

✅ Ideate, strategize & Execute Social Media Activities & Campaigns.✅ Analyze and Report Social Media Campaign for success and new opportunities.✅ Engaging Communities and Audience and Monitoring the brand activity.✅ Audience Research using Audience Insight tool.✅ Review new technologies and keep the company at the forefront of developments in Digital Marketing.✅ Knowledge of working on Messenger Bot (Using Many Chat & Mobile Monkey), Google Ads, YouTube Ads and Affiliate Marketing.

✅Link Building Techniques: Social Bookmarking, Image Submission, Video Submission, Profile Creation Sites, Guest Blogging, Question, and Answering Activities, Suggest topic high-quality content.✅ HTML and XML sitemaps creation and implementation for indexing using Google Search Console.✅ Analysis daily traffic using Google Analytics and implementing the strategy to increase.✅ Competitor analysis and monthly report creation.✅Suggest topics for high-quality content.