Currently, I serve as a Digital Marketing & Social Media Consultant at Brand Align Media Pvt. Ltd., where I specialize in developing and executing robust marketing strategies that drive digital ad sales and brand visibility. My role involves creating and managing over 250+ digital campaigns on platforms like Meta and Google, which have collectively generated more than INR 1.5 Cr+ in sales with an impressive ROAS of 5.5 – 12 (550% - 1200%).I am skilled in analyzing key metrics like Conversion Ratio, ROAS, CAC, LTV, and CTR to optimize campaign performance. My expertise in on-page SEO strategies has successfully improved search rankings, securing Top 10 and Top 5 SERP positions for crucial keywords. Additionally, I manage marketing expenses, focusing on new customer acquisition and retention with a monthly budget of up to INR 3 Lakhs.A significant part of my work involves continuous website optimization, enhancing landing page views and conversions, and reducing return rates through effective product selection and inventory management. My analytical mindset allows me to extract meaningful insights from data, facilitating informed decision-making and the creation of customized sales dashboards.

As the Assistant Manager for Admissions and Marketing at AURO University, I was instrumental in driving the university's digital presence and enrollment growth. I successfully prepared and executed Google Ads lead generation campaigns for the university's diverse range of courses, optimizing our online visibility and outreach.My role encompassed optimizing the university’s website for a better SEO score through technical web analysis, which included improving page loading speed, and refining relevant keywords and title tags. I led the project to create the front-end for the Sri Aurobindo Integral Life Center (SAILC) website, enhancing its user interface and engagement.In collaboration with IBM ICE, I revised the course structure for the BSc. IT (AI ML) degree program and developed a comprehensive marketing plan to promote it. I also spearheaded awareness campaigns on Meta for career counseling seminars conducted by university faculty, significantly boosting attendance and engagement.

As an Engagement Manager at Iresponze, I led a team of over 30 associates in delivering exceptional Online Reputation Management services to major hotel brands such as Marriott and Hilton. My responsibilities included developing comprehensive libraries for social media management, ensuring timely and effective responses to comments, direct messages, and queries on platforms like TripAdvisor, Booking.com, and Expedia.I played a key role in enhancing customer loyalty through targeted email marketing campaigns for hotel loyalty programs like Marriott Bonvoy and Hilton Honors, driving repeat business and strengthening guest relationships. Additionally, I assisted the US team in onboarding over 200 clients, contributing to the development of detailed Scopes of Work and client retention strategies.My leadership extended to facilitating recruitment processes, providing induction and on-the-job training to over 75 associates, and establishing KPIs for performance appraisal. I formulated incentive programs to foster a progressive work environment and managed payroll and leave records for the team. My efforts in real-time reporting and workforce forecasting ensured optimal operational efficiency.

During my tenure as an Associate at Home Credit Pvt. Ltd., I successfully achieved and surpassed monthly sales targets, managing to secure loan amounts exceeding INR 1.5 Lakhs each month. My role involved overseeing the performance of associates within my designated area and providing regular reports to the Area Sales Manager.I was responsible for driving sales growth through effective customer engagement and personalized financial solutions. My focus on maintaining high customer satisfaction and retention levels contributed significantly to the overall success of our sales operations.