Digital Account Manager
CurrentTriple 888 Studios is a multi-disciplinary marketing agency with over 30 years of experience in advertising, marketing, and design across print and digital channels.Key Responsibilities:• Manage eCommerce and digital projects by working closely with a team of developers and designers.• Manage a Dealer Network Solution which is a combination of websites, lead management system and web analytics that caters over 90 dealership websites across Australia and New Zealand.• Work in conjunction with client stakeholders to understand their objectives and priorities, and develop holistic user-centric digital strategies to help grow and optimise their digital presence.Achievements:• End-to-end management and delivery of scanpan.com the biggest eCommerce project of the company in March 2019. Achieved 33% increase in revenue conversion rate (2020 vs 2019).• In 2019, managed and led a project to redesign and restructure the Dealer Network Solution that resulted in improved UI and UX within the websites and the CMS. The company secured a 40% growth in the total retainer value as a result of successful completion of the project.• Led a team of developers to create a customised automated analytics platform using Google's Data Studio to accommodate client's reporting requirements which reduced reporting time and third-party platform costs, and improved reporting experience for the client.• Implemented project management platforms such as JIRA and Basecamp and introduced Scrum methodology to manage workflows and improve efficiency within the internal process.