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Nitish Soman is listed as Digital Product Manager @ Thryv | MBA in Marketing/Marketing Management at Thryv, a with 4505 employees, based in Australia. AeroLeads shows a work email signal at thryv.com, phone signal, and a matched LinkedIn profile for Nitish Soman.
Nitish Soman previously worked as Digital Product Manager at Thryv and Growth Manager at Sensis. Nitish Soman holds Master Of Business Administration - Mba, Marketing/Marketing Management, General from Amrita Vishwa Vidyapeetham.
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With over 12 years of experience in the digital domain, I am a certified scrum product owner (CSPO) and a Tableau desktop specialist who manages digital performance and product roadmap for three key websites with a combined traffic of more than five million visits per month. As a digital product manager at Thryv, I collaborate with multiple stakeholders to design and execute multiple marketing products, resulting in ROI of more than 60K direct customers.I am a strong advocate of data-driven decision making with a keen interest in using data to tell stories. I have completed the Data Science and Machine Learning course by MIT Schwarzman College of Computing and have skills in Google Analytics, Web Analytics, and Marketing Attribution. I am passionate about creating innovative and user-centric solutions that meet the needs and expectations of the market and the business.
Listed skills include E Commerce, Use Case, Consulting, Requirements Analysis, and 46 others.
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Melbourne, Victoria, Australia
Manage digital performance and product roadmap for 3 key websites with a combined traffic of more than 5 million visits per month, achieving. Collaborate with multiple stakeholders to design and execute multiple marketing products, resulting in ROI of more than 60K direct customers.
Melbourne, Australia
Managing core Web-analytic reporting and measurement tasks. Working with regular digital tools like Google Analytics Premium, Google Tag Manager, Google Query Explorer, DCM reporting etc. Working on multiple data sources like online (website), offline (call center and affiliate Sales Networks) available in data repositories like MS SQL Server, Google Big Query to work on holistic tracking of customer activities right from customers first touch-point as a prospect through their conversion journey until customer lapses.Primary job to analyse data sources, generate key insights, visualize data (Tableau 9.0), create and maintain business Dashboards and provide inputs for business improvement.Key Achievements at work include Integrating Online and Offline SalesDesigning and enabling Digital Data Attribution (Data Driven) in Google Analytics 360 SuiteMigrating Key BAU reporting from Excel and SAP BO to Tableau 10.0 and serverDesigning and implementing cross device mapping/tracking in GA.
Melbourne, Australia
Utilized a mix of digital tools like Google Analytics Premium, IBM Tealeaf 9.0, New Relic etc.to analyze and optimize Online Conversions for a set of 7 websites. Worked in an Agile methodology w.r.t bug fixing and website enhancements. Primarily investigated key website drop off points and rationalized reason with data collected from various tools. Directly liaised with web developers to work on fixed and suggest enhancement.Reporting and data visualization formed a critical part of work for which used data sources including MS SQL Server, MS Access and used Data visualization tools like MS Excel - Power Pivots and Tableau Desktop 9.0. Reported Directly to the CEO and provided regular inputs to Products and Marketing Team.
Cochin Area, India
Helmed the Role of Business analyst to facilitate Client engagement in crafting an optimal business Solution which provides insight into their Online Media Campaigns, hence giving them the edge to make more informed Media advertising decisions.Handled key Accounts like Honda-US, Travelers, Ubisoft-CA, IHG-US, Starwood-Singapore, Gazelle, Kimberly Clark-US etc. liased on behalf of Clients with Vendors like Google, Adobe, Facebook, Marin, Atlas, Kenshoo, Tag Commander etc to source data core to the crafted solution.The role comprises a vigorous and diligent process of Data discovery, analysis, Solution crafting, Testing, Reporting, Presentation and Query handling.
Bengaluru Area, India
In Partnership with Nielsen(Client) sourced data, processed and generated reports and insights based on the Retail landscape of Southeast Asia primarily Thailand and Cambodia. Trained on Client system and took responsibility of becoming the SPOC (single point of contact) for all queries related to Cambodia Retail market. Reports generated (standard and Ad hoc) were a key ingredient in the decision making for anything ranging from evaluating market performance to forecasting and designing future initiatives for Retail Giants like Carrefour, 7Eleven, Tesco, Tops etc.
Member of the Pilot batch responsible for marketing and selling eBay's PayPal online payment gateway solutions to SMEs in Malaysia and Singapore.Successfully achieved the target to bag the complete project and new business from eBay.Developed sales script and self trained on product registration and other details.Also handled account troubleshooting and follow ups.
Successfully appointed 3 distributors for a single market, generating which generated revenue of Rs 1million in the very next month from primary sales itself.Revived operations in a dying market helping channel partner to do business worth Rs 0.3millions in the same month.Planned and executed seasonal promotions which resulted in increasing sales by 170% in the first month my joining and 60% in the next month.
Kerala
Devise sales strategy to enhance sales (MBA) Organization: Tata Tea (Kanan Devan)Domain: Marketing (FMCG)Surveyed market of 164 (sample) retailers, 6 Stockiest and 3 Wholesalers.Devised Sales Strategy for rural distribution a close form of which was adopted elsewhere in IndiaCompleted and project report and presentation using SPSS, MS Excel Power point.Title: Remote Desktop Control using Symbian Mobile (B.Tech) Organization: Sea View TechnologiesPlatform: WindowsObjective to establish remote connection through mobile phone in wireless medium (IR).Successfully tested using Symbian Emulator.Designed user interface using SWING and basic functionalities using J2ME.Integrated basic functions like desktop orientation handling file open-close and file transfer.
Activities and Societies: member of the Technocrats team who designed the business game around information systems for the annual inter.
Activities and Societies: IT Forum, Debate Team, Cultural Team, Cricket and Football Teams. Winner of group dance event held.
Activities and Societies: A regular in Individual and Team events for both annual Sports and Cultural celebrations. Also team member.
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Nitish Soman works for Thryv.
Nitish Soman is listed as Digital Product Manager @ Thryv | MBA in Marketing/Marketing Management at Thryv.
AeroLeads has found 1 work email signal at @thryv.com for Nitish Soman at Thryv.
AeroLeads has found 2 phone signal(s) for Nitish Soman at Thryv.
Nitish Soman is based in Australia while working with Thryv.
Nitish Soman has worked for Thryv, Sensis, Ahm-Medibank, Webjet.Com.Au, and Visual Iq, Inc..
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Nitish Soman holds Master Of Business Administration - Mba, Marketing/Marketing Management, General from Amrita Vishwa Vidyapeetham.
Nitish Soman is listed with skills including E Commerce, Use Case, Consulting, Requirements Analysis, Stakeholder Management, Sdlc, Waterfall, and Cro.
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