• In charge of overall B2C order performance and P&L tracking, led team of five members to drive growth of B2C business and improve P&L by performing initiatives and campaign arrangement.• Led five project managers to optimize warehouse operation process, through analyzing each report to dig out problems, set different KPI for each inbound, outbound, and inventory module to ensure service level.• Collaborated with warehouse managers and HR team to improve overall retention by establishing incentive programs for warehouse employees, including productivity tracking by workstations, attendance, and accuracy.• Devised Shopee B2C's mid-term and long-term strategies, including renovating current warehouse to optimize space utilization and outbound orders, evaluating warehouse expansion strategy, and introducing automated solutions.• Responsible for yearly, quarterly, and monthly Shopee B2C's budget, through driving improvement initiatives, analyzing productivity data, and providing feedback to commercial team to improve overall bottom line.• Established operation model and simulated cost projection for ShopeeFresh business, coordinated with warehouse managers and commercial team to set up overall inbound and outbound process.

• Created multiple models to simulate the effectiveness among different initiatives to help prioritize and allocate development resources.• Continuously seeking cost reduction initiatives and discussing feasibility with cross-team stakeholders, including warehouse managers, product managers, customer service team, commercial team, financial team, as well as regional operations team, to optimize operational process in each function.• Led monthly Sales & Operations (S&OP) meetings to align inbound and outbound quantity to ensure actual orders remain close to forecast, optimizing variable cost.

• Led four Product Managers to optimize warehouse system by simplifying operational process to increase productivity, such as picking sequence optimization, put-away suggestion, replenishing recommendations...etc.• Responsible for system planning, including user interview, interface, and logic design, drafting feature requests, conducting testing, to ensure Warehouse Management System (WMS) features can go live on time.• Designed both customer-facing products, such as ordering system interface for B2B clients, as well as back-end system, such as real-time sales and inventory algorithm to prevent oversell, to ensure all clients’ fulfillment needs are met.• Built multiple metric dashboards and reports to ensure warehouse managers can monitor operational metrics in real-time.

• Streamlined overall warehouse system, including order request, inbound receive, put-away suggestion, outbound picking, packing, third-party logistics integration, replenishment, damage, and missing item management.• Collaborated with warehouse managers to optimize warehouse systems to increase both efficiency and accuracy.

• Analyzed past data and projection to evaluate warehouse planning, including inbound and outbound demand forecast, resource allocation, and storage utilization.• Rotated to multiple teams such as customer service, supplier service, and commercial team to learn different processes.