Led multiple business units, overseeing a cross-functional team of 500+ professionals. Focused on product innovation, user experience, and delivering cutting-edge solutions to millions of Wix users worldwide.Wix ADI (Artificial Design Intelligence): Spearheaded the development of AI-driven design tools, enabling users to create stunning websites within minutes. Wix CRM: Developed and expanded tools that empower users to build meaningful relationships with their visitors, site members, and customers.Wix Promote: Marketing Tool to help users increase traffic and sales through advanced SEO tools, smart advertising, social media integration, and email marketing.Wix OS & Dashboard: Enhanced the platform to enable users to build, manage, and grow their online presence with ease.Wix Infra: Led efforts to improve productivity for frontend developers, streamlining the development process and fostering innovation.Wix Funnel & User Journey: Optimized user onboarding experiences to ensure a seamless journey from sign-up to success.Wix Identity - Authentication & Authorization of Users (e.g. Signup/Login, Roles & Permissions, Team Collaboration)Global Markets: Tailored the Wix experience for diverse global audiences, ensuring relevance and accessibility for users in various regions.

Artificial Intelligence for Finance - Consumer FinTech Startup, Providing Online Investment Service for Risk-Averse Consumers (the "Volvo" of consumer finance)Chosen to be one of the top 10 up-and-coming Israeli startups (out of 180) in Ernst & Young and Canaan Partners'' 2012 "Pitch Competition"

Managing 15 people across Product Management, Design and Engineering teams - Turned around the company’s ability to execute by implementing best-practice product development processes, focusing the team and defining priorities, and recruiting/restructuring to build high-performing teams- Developed product roadmap and launched several new products (e.g., integration of an acquired social media company, Facebook & iPhone Apps, virtual currency system, recommendations, UX revamp, APIs, price increase)- Introduced a new corporate growth strategy, aiming at tripling the company's revenues over the next few years - Led BizDev efforts with large scale players in the music and media industries

Managed the Next Generation, Artificial Intelligence Based, Vertical Intent Team at Yahoo's Web Search (covering 50% of queries).Elected to be part of the top 5% of Yahoo EmployeesLaunched multiple consumer facing products using machine learning technologies, including: predicting user intent from queries, content federation based on relevance, content extraction and ranking.More Details:• Launched a ML based model in +25 different countries, predicting newsworthiness of queries and optimal federation; enabling the detection of breaking news within a few minutes• Launched an application which aggregates web content around local entities in order to provide task-completion; improving user engagement by 60%• Launched "products nearby" and "menu items nearby" based on advanced content extraction and matching methodologies• Launched ML model, predicting local-intent of queries and federating the content; works also for implicit queries (i.e. without location) and using the user's location• Launched machine-learn-ranking for local content

Led four key projects in Yahoo's Search Group, focusing on improving market share and brand perceptionLaunched two new products, spearheading the strategy to leverage user generated data from social properties inside web search (Flickr, Upcoming)Awarded the intern innovation prize in a firm-wide competition

Established the marketing strategy for the Consumer Electronics Division, reporting to the VP of Marketing• Managed two Business Analysts responsible for competitive intelligence• Introduced market research and value-based segmentation practices• Awarded the "Best Innovation" prize by the CEO of M-Systems Dov Moran

Strategy Consultant, Strategy & Change practice, Business Consulting Services Division• Consulted in a profit improvement engagement for Israel’s largest bank, as a member of an international consulting team. Led the IT team, resulting in > $40M in cost reduction (50% of total project savings)• Co-led the development of a marketing strategy to substantially increase immigration to Israel for a major governmental institution. Built a marketing plan to bring one million immigrants to Israel within the next 10 years and presented to the Minister of Immigration and other government officials

Established the first online Physics community in Israel, advancing the science proficiency of high school students

Developed applications for interactive television startup while collaborating with Israel's largest cable provider

• Managed a team of six software engineers, responsible for launching 30 products over a three year period • Awarded the Annual "Technological Breakthrough" award from the head of the intelligence community