William Albano Email & Phone Number

Taipei City, Taiwan, Tw

Liquid cooling product/solution marketing for artificial intelligence (AI), hyperscale, high-performance computing, cloud computing, and enterprise data center applications.

Craft digital strategy and create content for consumer and B2B tech firms from startups to large companies.

Scottsdale, Arizona, Us

As the company’s only technical marketing editor, I endeavor to translate a deep understanding of onsemi products into engaging content targeting customer needs and challenges optimized to ensure best-in-class performance (conversions, opens, clicks, views, and other key metrics).• Contributed significantly to technical content development (white papers, application notes, reference designs, user manuals, contributed articles, and brochures), pivotal to lead generation and customer journey.• Developed 6 SOPs, including best practice guidelines and templates:o Blog, case studies, content, email marketing, webinar, and technical documentationo Helped guide and simplify content creation for subject matter experts and writers to produce compelling stories tying onsemi technologies to customer end applications• Created and edited website content to help improve the customer experience with concise and informative SEO-friendly content:o Automotive, Industrial, 5G & Cloud Power, Internet of Things, Medical, and Aerospace & Defense (Level 1 to 3 hierarchy pages) solution pages o 120 top-level product category parametric taxonomy pageso About onsemi Corporate pages• Took on blog management (editing, publishing, moderation) to proactively fill an organizational gap• Significantly contributed to editing and revision of critical customer-facing Quality and Reliability Handbook

Scottsdale, Arizona, Us

As the company’s only technical marketing editor, I endeavor to translate a deep understanding of onsemi products into engaging content targeting customer needs and challenges optimized to ensure best-in-class performance (conversions, opens, clicks, views, and other key metrics).• Contributed significantly to technical content development (30+ white papers, application notes, reference designs, user manuals, contributed articles, and brochures), pivotal to lead generation and customer journey.• Developed 6 SOPs, including best practice guidelines and templates:o Blog, case studies, content, email marketing, webinar, and technical documentationo Helped guide and simplify content creation for subject matter experts and writers to produce compelling stories tying onsemi technologies to customer end applications• Created and edited website content to help improve the customer experience with concise and informative SEO-friendly content:o Automotive, Industrial, 5G & Cloud Power, Internet of Things, Medical, and Aerospace & Defense (Level 1 to 3 hierarchy pages) solution pages o 120 top-level product category parametric taxonomy pageso About onsemi Corporate pages• Took on blog management (editing, publishing, moderation) to proactively fill an organizational gap• Significantly contributed to editing and revision of critical customer-facing Quality and Reliability Handbook

Taipei, Tw

Enterprise Product Marketing Manager / Technical Documentation Manager• Created strategic plans for, launched Enterprise Product/Solution Marketing team in Global Marketing Division.• Managed a team of four technical writers producing technical documentation and enterprise marketing plans.• Managed go-to-market strategy planning for enterprise products and solutions.• Implemented technical, marketing asset project management for go-to-market plans, new product introduction.• Successfully recruited a capable, eager team, facing an unexpected 60% turnover, to take on this challenge. Social Media Marketing Manager• Planned, managed, and executed social media strategy for flagship consumer and enterprise go-to-market plans, product launches, events, and global social media strategy. • Increased relevant, engaging original and curated content with the following results:• Increased followers by 150% and monthly organic impressions by 200% in three months.

Assisted with the launch of HWTrek – a full lifecycle Platform-as-a-Service for electronics hardware development, manufacturing, and market entry. • Managed engagement, community, social media, marketing communications, public relations, and business development. Liaised with technology journalists and bloggers, tech leaders and influencers, and the community of IoT entrepreneurs and experts on the HWTrek platform. Successful tech media outreach:• TechCrunch, Wall Street Journal, Forbes, South China Morning Post, ZDNet, Assembly Magazine, Tech In Asia, EE Times, VR-Zone, TechNode, VentureBeat, PHYS.ORG, Develop3D, and e27. • Wrote press releases, blog posts, web content, and presentations. Managing editor of the HWTrek IoT blog (WordPress). Managed the HWTrek partner pages on Kickstarter and Indiegogo.• Managed events and represented HWTrek at TechCrunch Disrupt SF (Hardware Alley). SXSW Interactive, hosted Indiegogo hardware startup demo day in Taipei (Indiegogo VP, Senior Director participated). • Executed and managed budget for social media ad campaigns on Facebook, Twitter, and LinkedIn. • Increased relevant, engaging original and curated content, developed consistent content calendar coordinated with marketing campaign plans, trained business development team in the use of social media enabling them as brand ambassadors, with the following successful results (from 5/2015 to 5/2017):• Blog views increased by 563%; Facebook monthly organic reach increased by 580%.• Twitter followers increased by 284%, monthly organic impressions increased by 517%.• LinkedIn followers increased by 982%, monthly organic impressions increased by 690%.

台北市, 大安區, Tw

• Helped launch first English website, Meet Global, advocating Taiwan’s start-ups/ecosystem funded by Taiwan’s National Development Council. • Edited articles written by staff and contributing writers. • Managed and executed social media strategy, ad campaigns, and budget.

Taught EFL classes and private tutoring of presentation skills, business English, conversation, and other courses to adults. My students included business professionals, executives, engineers, military court judges, legislators, and Central Investigation Bureau agents.

San Jose, California, Us

• Wrote, edited, produced, and designed product/solution, corporate marketing and branding, PR, and technical documentation for hardware, software, and cloud-service solutions. • Created original technical documentation, marketing collateral, and templates from scratch for all the company’s hardware and software products, solutions, and services. Created effective technical documentation and marketing collateral that supported:• Successful award of multi-million dollar subcontract for the wireless and wired communications subsystem as part of the NYMTA Metro-North Commuter Railroad (MNCR) and Long Island Rail Road (LIRR) Positive Train Control project led by Bombardier and Siemens.• FCC certification of the first 220 MHz Software-Defined Radio.• Development and approval of the IEEE 802.15.4p Rail Communications and Control Standard.Managed website (WordPress). Initiated, managed social media marketing efforts (Twitter, Facebook, LinkedIn). • Increased engaging original & curated content, developed content calendar. Successful results (2013):• Increased Facebook page likes by 93%, LinkedIn followers by 225%; Twitter followers by 223%.Managed the partnership network: Intel Intelligent Systems Alliance, Red Hat, Freescale, and AMD.• Received four Red Hat sales certifications to support partnership (only employee to do so):Red Hat Partner Platform Certified Salesperson (RHPPCS)Red Hat Partner Virtualization Certified Salesperson (RHPVCS)Red Hat Partner Middleware Certified Salesperson (RHPMCS)Red Hat Partner Storage Certified Salesperson (RHPSCS)

• Managed social media marketing, influencer engagement for Fanwave TV – a social network for TV fanatics.• Collaborated on business development, product development, localization for mobile/web applications.

Xizhi Dist., New Taipei City, Tw

• Wrote and edited technical documentation, marketing collateral, and press releases for industrial PC products, embedded, digital signage and point-of-sales systems (100 documents and projects).• Increased documentation efficiency 25% by streamlining documents and content reuse strategies.• Initiated and managed IEI’s social media marketing initiatives.• Recognized as an embedded systems/industrial electronics social media early adopter and influencer.

Provided consulting, website design/maintenance, content editing/writing (including press releases, exhibition catalogs, grant proposals, and press kits), affiliate program management, community and fan group management, videography, photography, and exhibition logistics/installation, for small businesses, musicians, artists, and galleries. Contributed to a three-decades-in-the-making documentary of Chinese rock music and a World Music cable access program in NYC.Created the first 24-hour streaming online radio station for Chinese rock and independent music (China, Hong Kong, Taiwan, and diaspora) in 2000.

Co-managed the start-up process of a PEO (Professional Employer Organization)/BPO (Business Process Outsourcing) company with the founder and developed the core business of payroll administration and HR consulting services. Managed a 6-employee department processing a multi-state, US$3 million per month payroll for 2,500 employees and providing HR consulting services to dozens of clients. Payroll/HR Admin software used: Darwin, Paychoice.

M.A., China Studies (China'S International Relations/Politics; Politics Of Art In China)

B.A., Political Science (Comparative, Int'L Relations); Philosophy (19-20Th Century, European/American)

Chinese

Intensive Summer Program In Chinese Film History, New Media, And Criticism

Intensive Chinese Language

Chinese Language

Archaeology, Political Science

High School Diploma