As the Global Business Development and Relations Manager at RC8 Negócios Inclusivos, I am responsible for cultivating and nurturing relationships with international investment funds to support impactful inclusion projects. Our mission is to empower productive groups at the base of the pyramid through strategically planned, executed, and monitored initiatives. By fostering strong partnerships, driving strategic business development, and leveraging effective strategic communication, I contribute to expanding our inclusive business network, securing funding, and creating meaningful change in circular economy and inclusive business projects across Brazil and beyond.

Trust-based marketing may be more of a mandatory imperative than an optional opportunity. Trust-based marketing involves much more than dropping millions of dollars on ads that say "trust us." Instead, it is an approach to marketing that shifts and deepens the relationship between a company and its customers.What I do: Lead the development of marketing plans that prioritize trust-based marketing initiatives and align with clients' overall business objectivesConduct research and analysis to understand consumer behavior and make recommendations to clients on how to build trust with their target audienceDevelop and implement communications and branding projects that emphasize meaningful content development, communication strategy, and consumer behaviorMentor junior consultants and provide leadership and guidance on best practices for trust-based marketingRepresent the company at industry events and serve as a thought leader in trust-based marketing and business consulting

•Co-creation of the concept and execution of the brand identity of SOLO Water.•Directed the internationalization process of the SOLO brand to be imported and distributed in the UAE.•Managed the branding of the project "Export".•Responsible for brand communications.

I have had the opportunity to work as a consultant for several established brands and start ups as well. From the initial concepts to the implementation, I have designed strategic plans, communication strategies and marketing campaigns. Designing and Visual Merchandising are strong skills I possess and often apply. Naming a few clients: Hueb Jewellery, Parfois, Okaidi, Creative Box, Cocoon, Curve Beauty Salon, Coco Ribbon, Vince, Steve Madden, Bianca Parzanezzi, Uva Fragola, Deira City Centre, Kate Toledo among others.

During this experience I had the opportunity to hold two instigating and challenging positions: besides being responsible for the station's corporate communication, working with management teams and execs to shape the company’s image and values, I was also one of the reporters and host of the evening news show "Jornal da Alterosa", popularly known as JA.