Niveda H. Email & Phone Number

Chicago, Il, Us

Zenblen is a startup developing a tech-enabled smoothie bar that blends healthy, nutritionist-curated smoothies right in front of the consumer. I was the product management intern on the team, driving the first customer-facing launch of the product. - Led brainstorming sessions to distill goals for the V3 launch - Defined success metrics for the launch. Our key ones were customer satisfaction, time to get the smoothie, cleanliness and perceived reliability. - Instituted processes to track milestones, weekly tasks and progress towards goals and meetings for accountability.- Defined the research and testing plan - Drove conversations with external vendors for setting up the software, negotiated down the price and worked with them to realize the customer experience. - Managed an intern and defined their workstream for the marketing and research tracks. - Executed research plan with 49 users.

Seattle, Washington, Us

- Owned improvement to design of features that non-fiction readers primarily use such as note-taking, highlighting, Search and more- Took a new innovation on Kindle from ideation to BETA launch. Had numerous reviews with senior leadership in the process- Collaborated with product team to facilitate design sprints and think big on the non-fiction customer experience

Seattle, Wa, Us

- Became design owner for the Alexa-Cortana integration, the world’s first voice assistant partnership - Collaborated with the Microsoft team to explore new features, ideate ways to test voice interactions between two AIs and conduct qualitative and quantitative research on feature set. - Set the customer success launch criteria and measured it by collecting and analyzing data with over 140 participants. - Led workshops exploring use cases for Alexa integrations with several partner companies- Redesigned the console designers and developers use to program Alexa prompts.

Seattle, Wa, Us

Seller Central is the seller-facing tool used by Amazon sellers to manage their business. In 2015, Amazon launched an Amazon Business program, a B2B version of Amazon where larger sellers could cater their listings to businesses shopping on Amazon. - Second designer on the team working on the program. - Led multiple large-scale UX efforts to introduce B2B specific features into Seller Central, a platform which hadn’t been originally optimized for the use case.- Led design of Business Central from ideation to launch and beyond, a new platform for business sellers to dive into how their business was doing on Amazon Business. - Led design of a portal that overhauled an extremely cumbersome process to request bulk discounts on products and replaced it with a simple interface.- Designed a widget for the homepage that allowed business sellers to see how well they were utilizing features of Amazon Business.

Seattle, Wa, Us

During the summer of 2015, I interned with the Seller Experience Design team at Amazon. Many products sold on Amazon are through 3rd party sellers who use Seller Central to manage their business. My main project was to redesign a recommendation tool on the homepage of Seller Central, seen and interacted by hundreds of thousands of sellers every day. I worked with the PM, TPM, SDM and the development team throughout my internship and launched the project successfully at the end of summer. I also led a four hour design workshop with my design team of 12 to envision how our selling platform should evolve to be most useful to our customers. Some of the activities I took the team through were:- Dividing participants into groups of two and making each group take on a different persona and think through the persona's lens, listing out their persona's daily activities, wants and needs.- Making each group take five things away and keep five things based on their persona's needs.- Affinity diagramming new features and ideas and voting on them.- Discussing and making tenets for their new vision of the platform. The insights from this workshop aided in creating new design directions and ideas for our platform, Seller Central.

• Maintaining and working with the David Sarnoff collection which consists of over 6000 artifacts.• Introducing visitors to the collection and preparing tours for the visits.

Ewing, Nj, Us

• Actively engage in various responsibilities in the process of installing exhibitions such as painting, installing pieces, removing pieces, setting up for opening, etc.• Introducing visitors to the collection and explaining the presented works.

Ewing, Nj, Us

• Publicized events of the college across various platforms for the Department such as Facebook, Twitter, Tumblr, and WordPress.• Communicated professionally to address problems/inquiries of students and teachers.• Executed diverse projects as assigned by the supervisor.

• Create wireframes and UI design for apps and websites.• Compose design briefs, style guides, and user personas for various technologically driven projects.• Create design material for the agency including animations, posters, and web design.

• One of the two selected students for the internship.• Created visual material for publicizing visiting artists; conducted artist interviews, in charge of all the social media, etc. • Aided in the program development of visiting artists at TCNJ.• Coordinated exhibitions and events for the Department.

Bachelor Of Arts (B.A.), Interactive Multimedia

Education record