Nivedhan Senthil Kumar Email & Phone Number

Tenkasi, Tamil Nadu, India

Dublin, County Dublin, Ireland

Ireland

Developed a framework for the launch of Electric Vehicles in Ireland and helped increase the adoption rate.

Chennai, Tamil Nadu, India

I was the second member to join the budding Analytics team• Building dashboards for post campaign analysis using Tableau around relevant KPI parameters.• Built customer segmentation model to drive a more stable process for Sales growth offers using Clustering.• Built a marketing mix model to present the impact of marketing activities to help in optimizing marketing spend.• Reduced the cart abandonment rate from 95% to 72% by optimising the touchpoints in the customer purchase funnel.• Achieved a 10% MAPE to predict orders count with regression models.• Created in-house Chatbot for the assisting Customer Queries and it reduced the admins workload by 15%• Built an association analysis of product bundles using Apriori algorithm for stores as well as E-commerce channels.• Forecasted demand to replenish the inventory for an e-commerce retailer which resulted in a 6% increase in product sales.• Reduced churn by 3% by performing segmentation through Clustering and identified factors resulting in a high churn rate.• Created Funnel Analyses and collated insights about app services’ adoption through the install-usage-retention funnel.• Built automation framework for reports and reduced processing time by 1.5 hours per week.• Crafting hypothesis for A/B testing and website improvement recommendations based on quantitative data.Strategizing ways with the team to collect new data sources and building dashboards to eliminate bias in hiring process.

Chennai, Tamil Nadu, India

• Gathered and analyzed data of consumers and competitors across industries.• Analyzed market conditions to examine potential sales and market positioning of the internal products.

Chennai, Tamil Nadu, India

Designed data pipelines(ETL) and formulated dimensional models to build a data warehouse.Automated tedious excel tasks by creating SSIS workflows which reduced manual effort by 15 hours per week.Developed data marts leveraging SSIS to develop dashboards for business stakeholders to manage incident management.

Chennai, Tamil Nadu, India

Analyzed the company needs for the hardware requirements.Analysed real-time sensor data to to provide insights on fault management. Designed to monitor the different parameters in a hydroponic farm.

Masters In Information Systems For Business Performance(Msc.Isbp), 1:1 First Class Honours

Activities and Societies: Data & Analytics Society, Consulting SocietyCourses : Electronic Business Models and Systems, IT Organisation.

Postgraduate Program In Datascience And Engineering(Pgp-Dse), 81%

Courses : Regression, Classification and Time Series Analysis, Data Wrangling,Database Management Systems,Exploratory Data.

Bachelor Of Engineering, Electrical And Electronics Engineering, 71%

Activities and Societies: Entrepreneurship SocietyGraduated with First Class from Panimalar Engineering College in April 2020