• Worked closely with the Senior Trend Analyst and reported directly to the COO of the company. • Assisted the team on the H1 2023 analysis report for the client, Giorgio Armani. • Solely dealt with the full-fledged annual report of the social media performance for Emporio Armani Ristorante in the year 2023.• Brainstormed, researched, and designed content for the weekly insights and flash news.• Focusing on building the contents more SEO-friendly.

Worked with experienced minds in Search Engine Optimisation, site maintenance, writing for product sheets, catalog, internal pages, landing pages, revision of texts and drafts for their new store, MACONDO.

This project focused on presenting a creative proposal (we (a group of 4 members) chose Communcation Strategy for RTW Category) for South Korean Market to the Chief Brand Officer of Valentino, Alessio Vannetti.Firstly, we did an analysis of the South Korean market (and the Hallyu phenomena) with focus on RTW to define:• Consumer demographic • Competitors and benchmarks• The retail and distribution scenario• The communication scenario Using the analysis, we proposed a communication strategy will be proposed focused on:• Target and positioning elements to be enhanced• Branding strategy • Omnichannel strategy

This work is an official industry project that we (a group of 5 members) did in our first semesters. The project focuses on implementing an enhanced Communication and branding for Valextra in China. Our intense work focused on a specific event organisation, influencer strategy and content creation.The Event Organisation is accomplished based on our primary and secondary research on the audience activation, and segmentations of Chinese market. Our work includes the theme of the event, location, design, set-up, invitations and other crucial elements.The Influencer Strategy is done by identifying the main observed KPIs of the ideal influencers. Additionally, we planned a short-yet-engaging strategy, involving the influencers, scheduled prior to the main event.The Content Creation was divided into two parts: 1) Anticipation - The communication before the main event2) Communication during the event.We analysed the references for the content creation and determining a way to use them for an omnichannel experience (Social media platforms, In-store, Paid-Owned-Earned Media).

• Worked in the areas - Fashion, Beauty, Lifestyle and Entertainment. • Used Search Engine Optimisation (SEO) as the main tool to create top-of-the-notch contents.• Delivered more-than-satisfactory contents to the clients with a great balance on the time-keeping.

• Studying the inside-out of a magazine company.• Coordinating with the editors on uploading the magazine issues on the website.• Surfing out high-resolution images for the issues.• Coming up with article ideas and structure of the articles that coincide with current scenario.• Assisting the writers and editors with their upcoming interviews with fashion icons, celebrities and entrepreneurs.

• Worked on the trends of fashion and draping with leading photographers and make-up artists for my college magazine.• Worked as the editor and content writer in creating the magazine layout.

• Created some top trend articles for the celebrity fashion unit.• Worked with top SEO strategists.

Produced contents about the process of making the traditional dishes of South India.

• Created elegant articles and social media post about destinations and services offered by the Wedding Planner Company.• Worked on Website development.