During my maternity break, I completed a certification course in Graphic Designing from Arena Animation. Using my newly acquired skill set I – • Managed end-to-end publication of a book, which included – content editing, illustrations, front and back cover, book designing and printing (California 70’ poems) for a client• Storytelling through my YouTube channel, which included - writing children’s stories, creating illustrations, shooting the video, editing and posting it - https://tinyurl.com/4nbd6ksh• Created merchandise - Notebook 2022, which included - illustrations, printing, sales and distribution• Created illustrations for authors and personalized merchandise for clients

Writing content for Social Media, Google Ad Words, Emailers and Blogs.

• Writing content for product landing pages and microsites – Discover Places App and QARA (Quality Assurance with Rapid Automation – A test automating tool)• Editing webpages of existing product websites – 3RDi (An Enterprise Search Tool)• Writing social media post and image content to promote company’s products and services• Editing website and marketing collateral content for upcoming software products – EDMS (Electronic Document Management System) and HRMS (Human Resources Management System). Marketing collateral includes: Brochures, Case Studies, User Manuals and Posters, etc.• Proofreading and editing content provided by co-bloggers and other authors in the company• Proofreading and upgrading the existing marketing collateral• Proofreading/writing Meta titles and descriptions for the company website as and when required

Writing website content for small and medium size businesses in the UK based on inputs provided by the client - Hibu (Yell Adworks)Trained in website building platforms: SML and Duda and Hibu’s SEO optimization practices. Received the best trainee award, recognition for best SEO practices and client appreciation Chosen to set up an independent Quality Assurance Process for the UK copywriting team. This included responsibilities such as developing and executing action plans for copy quality improvement, error validation, reviewing and editing content written by writers, one-on-one feedback and calibration work with the onshore team

• Helped IndianRaga, a start-up venture by MIT graduates in the USA improve their online engagement across various platforms by repurposing video and written content to promote the launch of their 2014 IndianRaga Fellowship Program• Reached out to subscribers by creating and sending out attractive newsletters using MailChimp • Got print media coverage for Indian Raga’s Bengaluru Labs project• Released content on YouTube and Facebook in a systematic manner• Planned the launch of Indian Raga’s new initiative the ‘Indian Raga Labs Project’ in Bengaluru• Was the associate producer for the Bengaluru labs project - http://bit.ly/2nR7itp

Executive – Outreach Key responsibility was to reach out to select sections of the community (Schools, Colleges & the Corporate) with an aim of engaging them in Indian and International performing arts.Accomplishments:Community Engagement:• Assisted in organizing workshops, interactive sessions for schools and handling the participation of over hundreds of children from schools across Mumbai• Managed College Outreach by handling NCPA’s ‘Campus Brand Ambassadorship Programme’ in 5 Colleges in Mumbai (Related article in Mid-day: Sign-up for culture class)• Managed collaboration with 2 of the most popular college festivals of Mumbai – Mood Indigo & Malhar thereby maximizing NCPA's brand visibility among the youth (Related article in Hindustan Times : Mood-I now travels to NCPA)• Assisted in managing free for all interactive talks on various performing arts • Assisted in handling NCPA’s collaboration with St. Andrew’s Bandra Parish Zonals for the promotion of the Symphony Orchestra of India• Connected with BEST transport’s Kala ani Krida Mandal for the promotion of Marathi Theatre & Film among the employees• Trained and managed college internsProduct Management:• Managed the creation and production of NCPA’s Monthly Pocket Calendar for 6 months; liaising with internal teams and external agencies. Also, supervised its distribution to more than 50 venues in Mumbai including popular bookstores, music stores, restaurants and cafés • Achieved a record high pick up rate of 85% within months

Corporate communication:Successfully managed communication with event stakeholders viz., sponsors, stay partners, travel partners, media partners, telecom partners, International and Indian performing artistsPublic relations:• Initiated and handled media campaigns through tie-ups with radio stations, telecom service providers, print media and online portals for promotion of Music festivals• Garnered extensive print media coverage for Banyan Tree’s properties viz., Barkha Ritu, Kala Viraasat, Milan, Dakshinayan and Ruhaniyat in major metros of India viz., Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chennai and AhmedabadOnline Communications:• Website content management and continuous liaison with website developers• Initial presence of Ruhaniyat, Banyan Tree and Ninaad Music on Facebook Content Management:• Generating content for marketing collateral for Banyan Tree’s National Music Festivals• Writing scripts for emcees• Writing special inlays for Music Albums of Ninaad Music (A record label- Banyan Tree’s sister concern)