Haaretz X is a series of events, in which the newspaper and website take a performative form, and become live events, filled with content associated with Haaretz newspaper

Haaretz Newspaper in Israel provides analysis from Israel and the Middle East. Haaretz provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict, the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip, the Israeli business world and Jewish life in Israel and the Diaspora.Writing daily music reviews, plus a weekly column for the weekend magazine of the newspaper about popular culture and mainly television. I take a personal interest in covering the intersect between the content on Israeli television and its implications on the Israeli-Palestinian conflict.

prss.to is a content arbitrage publisher focused on entertainment, politics, food and viral phenomenas.- Working in a guerrilla team of 4- Building up a stream of content sources by hiring and training crowdsourced content makers- Growth-hacking content driven landing pages- Analyzing traffic data in order to optimize monetization

Nonissue developed Algo Editor, a technology product, which aims to map thousands of contentsources, and create, on the fly, private and public content channels by teaching the machine to recognise premium content. My job was to define the content input system, train the system and integrate with 3rd party knowledge bases. Sold to Music Lab.- Served within start-up leadership team. Affected strategy, brand, focus points and business model.- Working closely with cross-functional execution teams: developers, UXers, designers.- Integrating taxonomy with Freebase, Open Calais & Alchemy.

Leading transformation project of Time-Out's 2-years previously published content into a digital consumption product. Successfully launched the product on App-Store & Responsive Web. - Strategising, Ideating & Optimising 50k atomic articles units to new formats.- Hiring & Training a team of 20 (Writers, Designers, Editors, Listings)- Writing requirements for both front-end and back-end CMS- Served as point of contact to Design agency.

- Format development- Daily creative meetings- Weekly Content strategy meetings - Segments & Sub Segments inventions- Leading all segment leaders

- Tel Aviv's most famous, distinguished and celebrated magazine.- Weekly writing and ediitng the trendspoting section in the magazine.- Deputy editor of the monthly nightlife magazine DJ Ha'ir.