Nivia Susana González-Pastor Toledo Email & Phone Number

Mexico

Mexico

Mexico City

Save the Children is the leading independent organization for children in need. As the Head of Marketing and Campaigns in Mexico, I lead the digital marketing team and work with the Fundraising Director and have a close relationship with Save the Children International to: - Execute advocacy, fundraising, notoriety, and communication campaigns. - Reach the annual goal of donors with lead generation campaigns (organic and paid), email marketing, and direct response TV. - Develop strategies for branding, 360 campaigns, publicity in social media, mass media (TV, radio, magazines), and content marketing.- Execute the digital fundraising appeals for emergencies.- Develop the brand strategy and market research for the organization.

Mexico

Empieza Temprano is a social program in Fundación Televisa which objective is to inform caregivers about the importance of early childhood development. - I fundraised with the private sector and private foundations so the programs could be taken to vulnerable communities in Mexico and for the development of projects that have a meaningful social impact in Mexican communities. - I also negotiated with the Mexican Government for spaces in schools or nurseries so the early childhood program could be given to mothers, fathers, and caregivers that are not digital. I developed the program's webpage in which tips and recommendations were given to create a safe space for children so that caregivers could help reach their babies' full potential.- I was also in charge of the TV spots that shared information about childhood, the social media profiles, and the email marketing strategy.

Leadership of the digital and print areas of bbmundo magazine.

- Coordinate the creation of the written content and videos for the digital and print magazine of bbmundo; also the shared information in social media using SEO and Analytics for goal tracking. - Interview parenting specialists and personalities- Coordinate the print magazine production - Coordinate master bbmundo, an event of more than 500 parents that are eager to learn about specific subjects about parenting

Create unique and interactive content for the digital platform of bbmundo.

Create content and creative copies to share the information of bbmundo magazine, both print and digital in social media: Facebook, Twitter, YouTube and Instagram; social media listening, monitoring and reporting.

Branding, SEO, marketing and communications strategist.

Licenciada En Ciencia Política, Political Science And Government

Especialización En Content Marketing, Marketing

Small Data, Marketing

Diplomado En Innovación, Marketing

Lic. En Relaciones Internacionales