Manages the overall business operations of Binary Digital, an award-winning digital marketing consultancy firm, and premiere digital arm of the Tagline Group. Led the agency amidst challenges of pandemic operations to realize highest income in three years.

Worked with cross-functional teams to ensure the integration of Vitality in the company’s operations which includes product bundling, corporate value and culture proposition, market positioning, and engagement programs. Designed strategic multi-channel marketing campaigns and launched a manual management information system enabling over 1,000 bancassurance sales executives nationwide to become Vitality Coaches which helped increased seller activation to, ANP penetration of Vitality-Integrated products to over, and client program engagement of over.AIA Vitality is a science-backed wellness program that uses lifestyles rewards to drive long-term health and wellness benefits.

Led the brand marketing unit of the Resort Residences Group, SM Prime Holdings’ portfolio of leisure real estate projects – Hamilo Coast and Tagaytay Highlands. Supervised and mentored a team of five to deliver integrated and strategic campaigns for advertising, publicity, digital, and corporate sustainability.

Designed and implemented strategic integrated marketing programs for brand promotion and health, as well as lead generation and conversion for Hamilo Coast — SM Prime's premier beach resort town in Nasugbu, Batangas.Was directly in-charge of the following programs:- Strategy development and budget planning- Above the line content and materials- Publicity covering press releases (writing and seeding), media relations, and events - Media planning and buying- Digital and social media marketing - Strategic brand partnerships- Sustainability programsManaged the launch and cascade of a 360 brand refresh campaign — Defining Coastal Living.

Laid the foundation for, and led the company's media services operations, covering media relations, events management, and PR operations.

Led a team of PR specialists in delivering meaningful, strategic, and high-impact campaigns across different industries such as real estate, pharmaceutical and health, tourism and hospitality, food & beverage, telecommunications, and retail.Accounts ManagedAyala Land: Ayala Land Premier, Alveo Land, Strategic Landbank Managament GroupSM Investments Corporation ASEAN 100Lopez Holdings IncorporatedBayan Telecommunications: Corporate Brand, DSL, Wireless LandlineEpson PhilippinesKraft Philippines: Toblerone, Tang Fruit TeazGlaxoSmithKline: VaccinesWyeth: AqivaReckitt Benckiser: LysolGreen Cross: Corporate Brand, Lewis & Pearl, Dell Fabric ConditionerFood and Hotel AsiaTerry S.A.: Havaianas, David & Goliath, TBoxDiamond Hotel (including stand-alone restaurants Cake Club and Astralis)Bluewater Resort Group: Maribago, SumilonAmorita ResortPhilippine Tour Operators Association SentosiaBlued