I am a seasoned content strategist and creative producer with a strong background in the digital media industry. With extensive experience in conceptualizing, scripting, and producing impactful promotional content, I have consistently delivered solutions tailored to diverse audiences across multiple platforms.At Pocket FM, I led the creation of promotional content for a broad range of audio shows, ensuring each piece was carefully tailored to resonate with the platform's varied audience. I managed the end-to-end creative process, from ideation to final production, ensuring alignment with brand guidelines. Additionally, I utilized performance metrics and data analysis to optimize content for maximum reach and engagement.At ShareChat, I held the role of Senior Operations Associate, where I was responsible for overseeing the entertainment subcategory and driving its growth through innovative, creator-focused strategies. My expertise included identifying and developing emerging creators, boosting audience engagement, and leveraging analytics tools like Lookr and SQL to drive data-informed content strategies. I also worked cross-functionally to ensure high-quality content delivery aligned with user preferences.In my time as Assistant Editorial Manager at Ifoood Web Media, my responsibilities included curating programs and playlists, analyzing viewer trends, and optimizing content exposure strategies to increase watch time and revenue. I continually monitored market trends and refined strategies to enhance performance. At Desynova, I led a team in managing digital content and strategy, where we processed over 1,000 episodes for a leading OTT platform. I was responsible for curating the metadata for these shows, ensuring each piece was meticulously categorized and optimized for discoverability and viewer engagement. I played a key role in training and guiding the team to meet both creative and business objectives. By combining data-driven insights with innovative solutions, I ensured that our strategies delivered measurable results, enhancing the overall content experience and driving platform growth.I am always seeking new opportunities to apply my skills and contribute to impactful projects. Let’s connect to explore how we can work together to achieve shared goals.