Niyas M Email & Phone Number

Bengaluru, Karnataka, India

At Pocket FM, I led the development of compelling promotional content for a diverse portfolio of audio shows, ensuring each campaign was meticulously tailored to align with the varied interests of our audience. From conceptualization to final production, I managed the entire creative process, guaranteeing adherence to brand guidelines and ensuring that all materials resonated effectively with the target demographic. By leveraging performance metrics and data analysis, I consistently optimized promotional strategies to maximize reach, engagement, and overall impact.

Saudi Arabia

As a freelance content strategist for Flykuosk.com, I crafted content calendars and developed SEO-optimized blogs to enhance brand visibility and engagement. My role included planning content themes, ensuring alignment with brand voice, and leveraging SEO strategies to drive organic traffic. With a focus on data-driven insights, I worked to boost search rankings and deliver content that resonated with the target audience, ultimately contributing to Flykuosk’s online presence and growth.

In this role, I took full ownership of managing client and partner media profiles, overseeing all aspects of their content needs from inception to execution. I curated and selected programs and playlists by conducting in-depth data analysis and closely monitoring viewer trends to ensure content was relevant and engaging. By employing creative strategies and proven methods, I successfully set and met traffic targets, optimizing content for both audience engagement and performance.I was also responsible for the timely ingestion of media, ensuring that appropriate age-group tags, ratings, and compelling visuals—such as thumbnails and posters—were applied to attract the right audience. My focus was on consistently refining content exposure strategies by analyzing high-volume traffic data, enhancing watch time, and driving revenue growth.Additionally, I kept a vigilant eye on market trends and competitor activities, regularly testing and implementing new methods to boost channel performance and continuously improve the overall content strategy for optimal results.

Bengaluru, Karnataka, India

As a key member of the entertainment team at ShareChat, I was responsible for managing the entertainment subcategory and spearheading growth through targeted strategic initiatives. I successfully executed creator-focused campaigns and collaborated with content creators across multiple platforms to enhance audience engagement. With a strong emphasis on data-driven decision-making, I leveraged analytics tools such as Lookr and SQL to track performance, refine strategies, and maximize results. My experience with CMS platforms further streamlined content management processes, improving overall efficiency and ensuring the delivery of high-quality content.

Hyderabad Area, India

Hyderabad Area, India

Hyderabad Area, India

Worked as an Intern for Osmania University - EMMRC. The institution was a part of the University and was responsible for developing video based educational content for Osmania University and for the Central government. Responsibilities included editing, and Refining existing and new content that was being produced through the EMMRC.

Malappuram

Rub-Le is the first online furniture portal in India. I worked with the organization as a creative visualizer, and was responsible for the company website as well as social media accounts associated with the organization.

Master Of Arts (M.A.), Mass Communication/Media Studies

Bachelor Of Multimedia Communication, Communication And Media Studies, B+