Cutting my teeth in the start up world whilst at Exeter University and having grown an events and marketing business through to acquisition over the past 8 years, I’ve developed a strong appetite for marketing events and digital products through social media. During this period spawned the rise of influencer marketing which lead me to create an audience analyses tool that provides analytics on social media profiles to further understand how products can be better aligned to brands online, particularly through influencers.Joining Orpiva’s mission to redefine the online shopping experience through enabling technologies, we have created one of the UK’s largest influencer networks to compliment our machine learning and AI e-commerce platform, providing significant value for brands and affiliate partners looking to create content, drive traffic and generate revenue in a digital economy.