MYSA Natural Wine is on a mission to share the world of natural wine with consumers across the United States. In 2022 we shipped tens of thousands of bottles of natural wine to thousands of customers, were featured in over 20 news stories and 2 magazines, and featured over 250 wines in our wine club.

Pioneer Marketing is the premier destination for entrepreneurs looking for an easy, compliant solution to enter the eCommerce space in the adult beverage category.Successful exit in 2023, acquired by Studio Beverage Group.

Responsible for driving a comprehensive sales and marketing strategy for multiple accounts simultaneously. Responsibilities include:- Identifying target buyer personas and the most effective way to generate pipeline and close deals.- Managing team of salespeople, analysts, and strategists to ensure tactical alignment and focus on hitting targets.- Fiscal planning, forecasting, and data analysis to drive positive ROI for client portfolio both short and long-term.

Responsible for creating, planning, and executing high-level marketing campaigns across a diverse portfolio of clients. Job responsibilities include:SEOEmail MarketingPaid Digital AdvertisingWebsite OptimizationMarketing AutomationAchievements:- Generated $35,000+ in closed business from inbound marketing efforts.- Managed $25,000+ in paid digital ad spend across client portfolio.- Drove 63.3% increase in conversion rate on client landing page, yielding an additional 225 leads within 5 months.

In addition to job responsibilities of an Account Manager, a Senior Account Manager is expected to:- Transition to a leading role in client communication such as weekly phone calls to discuss performance and opportunities - Take a key position in strategic decision making for a client, identifying biggest opportunities for growth and optimization across all ad platforms, researching budget, competitive landscape, and projected performance- Train new account associates in best practices in social media advertising, search advertising, display advertising, programmatic display, ad copy writing, industry trends, in-house tools, and data analysis

Management- Lead account manager for 3-4 client accounts at a time in multiple verticals, including consumer, education, and human resources- Identify, explore, and execute opportunities for growth- Manage monthly ad spend for all clients across 10+ ad networks, including Google Search, Bing Ads, LinkedIn, Facebook, Twitter, and AdRollAnalytics- Work with large data sets to identify patterns and trends, leveraging insights to increase revenue driven from digital advertising efforts- Regularly analyze key metrics such as ROI, ROAS, and YOY/MOM growth in order to ensure optimization of ad delivery and maintain advertising profitability- Leverage learnings from 3rd party solutions such as Google Analytics, Optimizely, VWO, and Mixpanel to improve campaign performance and identify key drivers of performanceReporting- Provide weekly, monthly, and ad-hoc reporting for clients, ensuring accuracy and formatting prior to sending reports to clients

Consumer Program- Facilitated relationships with nationwide vendors to initiate consumer programs for FY15. These included coupons in the digital sector as well as traditional FSI, in-store, and print-at-home coupons- Worked with third party design team and vendors to establish creative for various marketing programs such as coupons and in-store advertising- Recommended company switch clearing houses in order to gain higher-level insight into coupon redemption and use learnings moving forward. Acted as key liaison between Tasty Bite and new clearing house- Used new brand positioning in developing copy for various consumer websites including Whole Foods and Mambo SproutsBlogger Outreach- Developed and refined mailing list for PR campaign to bloggers- Segmented bloggers based on historic communications and likelihood to post- Developed E-blast campaign targeted to each segment using Constant ContactForecasting- Developed first SKU-level forecast for Preferred Brands - Utilized shipment and consumption data to provide most accurate forecast possible- Established rolling document forecasting additional points of distribution to help logistics with production planning Website Development and Analytics- Participated in launch of new website, including site architecture and wireframes- Reviewed new reporting structure for general web activity such as Facebook and Twitter as well as specific website activity such as traffic to site, time on site, and bounce rate- Participated in pre-production meetings. Attended 3-day photography session. Worked with team in selecting background and props for use on new website and in POS