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I’m a growth leader with a strong bias for action. I own all aspects of marketing with deep experience in product-led growth and community. Former community marketer at Etsy. Built the marketing engine and full-stack marketing team that scaled SoLo Funds 8x in 2 years. Also took EdAid and Liberté from 0 to 1. I’m an early operator at heart, and love seeing founders and builders win. I’m proud to be an LP in Emmeline Ventures, investing in female founders.
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Fractional Chief Growth OfficerBayard Advisory Jul 2024 - PresentAdvise startups ranging from financial technology companies to direct-to-consumer goods on go-to-market strategies, product-led growth, product marketing, and fundraising. -
TravelCareer Break Jan 2024 - Jun 2024Time to travel, relish family and friends, and seed projects.
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Vp Of GrowthSolo Funds Aug 2021 - Dec 2023Los Angeles, California, UsA 2023 CNBC Disruptor 50 Company, SoLo is a venture-backed marketplace for peer-to-peer loans. Responsible for all aspects of marketing and marketplace management. Built the marketing engine and full-stack marketing team that accelerated revenue, margin, and user growth, resulting in 8x annual revenue to mid-eight figures, 10x GMV (transaction volume) to >$550MM, and 7x loan volume to >1MM loans. -
Head Of GrowthEdaid Jun 2020 - Jul 2021London, England, Gb -
Head Of OperationsEdaid Apr 2018 - Jun 2020London, England, GbBNPL for Education – EdAid is an FCA-authorized fintech that enables education institutions to offer payment plans to students.As #2 to the CEO/Founder, responsible for marketing, growth strategy, and operations. Owned the P&L. Bootstrapped to profitable international growth after pivoting from crowdfunding to a Buy Now Pay Later model. Expanded to 5 new countries and managed all aspects of launches – business development, product localization, vendor negotiations, and regulatory setup. Secured partnerships with top institutions and public companies, including 2U and UC Davis. -
Director Of Marketing And Growth (Founding Team)Liberté Aug 2017 - Apr 2019Liberté (www.liberte.co) is a luxury lingerie brand for an underserved niche, women between standard and plus sizes. Developed go-to-market strategy and marketing initiatives, including D2C launch. Traction led to angel investment and distribution via major retailers (Bloomingdales, Journelle). Transitioned to a consulting basis to focus on EdAid.
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Community Marketing ManagerEtsy May 2015 - Jul 2017Brooklyn, Ny, UsEtsy (NASDAQ:ETSY) is a global e-commerce marketplace for handmade and vintage goods.Spearheaded global marketing initiatives activating Etsy’s community of sellers that drove brand awareness, retention, and customer growth to 1.8MM sellers and 30.6MM buyers. 1 in 5 sellers participated in community marketing programs (ex: Etsy Made Local and Etsy Teams) during tenure. -
Fundraising ConsultantMemorial Sloan Kettering Cancer Center May 2013 - Jun 2015New York, Ny, UsAs a fundraiser, secured tens of millions of dollars in funding for leading institutions, including Memorial Sloan Kettering. For MSK, championed the latest innovations in cancer research & treatment to win funding from individual and institutional donors. -
Development ManagerThe New School Nov 2011 - Apr 2015New York, Ny, UsGrew donor base and advanced the brand of Eugene Lang College. Increased annual fundraising revenue by 6x. Served as key advisor to the Dean in securing the largest donation since the College’s founding. Supported 4 large-scale program launches from conceptualization through funding, and developed multi-year strategic plan with executive leaders. -
Writing FellowLehigh University Aug 2008 - Jun 2010Bethlehem, Pa, UsTeamed with professors of business, engineering, and international relations on curriculum development & student coaching. Program doubled in 2 years.
Nicole Bayard Skills
Nicole Bayard Education Details
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Lehigh UniversityLiterature -
University Of St AndrewsLiterature -
Townsend Harris High School
Frequently Asked Questions about Nicole Bayard
What company does Nicole Bayard work for?
Nicole Bayard works for Bayard Advisory
What is Nicole Bayard's role at the current company?
Nicole Bayard's current role is Growth | Fintechs & Marketplaces.
What is Nicole Bayard's email address?
Nicole Bayard's email address is ni****@****aid.com
What is Nicole Bayard's direct phone number?
Nicole Bayard's direct phone number is +171888*****
What schools did Nicole Bayard attend?
Nicole Bayard attended Lehigh University, University Of St Andrews, Townsend Harris High School.
What skills is Nicole Bayard known for?
Nicole Bayard has skills like Social Media, Editing, Research, Fundraising, Creative Writing, Grant Writing, Strategy, Community Outreach, Adobe Creative Suite, Strategic Planning, Strategic Partnerships, Marketing.
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