Head Of Sales- Cylinders
CurrentImproving and increasing downstream distribution of LPG.
Jun 2024 - Present
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Njeri Maina Email & Phone Number
HEAD OF SALES- CYLINDERS
at
Proto Energy
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
HEAD OF SALES- CYLINDERS
Location
Kenya
Company size
Who is Njeri Maina? Overview
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Quick answer
Njeri Maina is listed as HEAD OF SALES- CYLINDERS at Proto Energy, a with 215 employees, based in Kenya. AeroLeads shows a matched LinkedIn profile for Njeri Maina.
Njeri Maina previously worked as Business Development Manager at Bachia Gas Ltd and Regional Sales Manager at Bat. Njeri Maina holds Master Of Science - Ms, Oil And Gas Management from University Of East London.
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Email format at Proto Energy
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Proto Energy
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Profile bio
About Njeri Maina
After 12 years of employment, Covid presented an opportunity for me to demonstrate what I had mastered. 3/4 of my work life was focused on Brand Marketing of FMCG products both imported and locally produced. Product development started with Ketepa Flavoured Teabags as a new entrant in the 'boring' tea category. The product success attracted 20-35yr old Kenyans (10% market share, Marketing Report 2011). In 2012, Adcock Ingram Ltd opened office in Nairobi. I was put in charge of marketing OTC brands- Dawanol and Camphorcare. The challenges of a start-up ie. cashflow and premature systems and processes compromised my role 1 year later.2015, I got the job of Area Brand Manager East and Central Africa. I focused on building Value Add on the Value-for-money brands (Sportsman, Matinee, Safari and Rothmans). Since the category is highly regulated, changes on products had to be bold but still aligned to the consumer needs and insights. The highlight was the launch of an improved Sportsman (with gold ring on filter). 40% of consumers rejected the subtle change in Kenya, Uganda and Somalia. I had to run aggressive trader endowment drives that would allow us to speak indirectly to the consumers. I was able to recover 20% of the consumers in Kenya and improve the brand value inwards with a Hinge lid pack to justify the change.Finally, BAT gave me a chance to learn trade marketing in the role Regional Manager- Coast Region Kenya. I was in charge of the distributor's P&L and managed a team of 7 territory managers to ensure 70% Weighted distribution and awareness of the brand. Also, launched several offers including Lyft- Nicotine pouches, Embassy 2 Dunhill migration phase 1. The highlight of this role was; Market Retention 97% (MS), Distributor profitability (after 2 years of losses) and increasing market coverage by 25%.
Current workplace
Njeri Maina's current company
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Proto Energy
6 roles
Njeri Maina work experience
A career timeline built from the work history available for this profile.
Business Development Manager
Bachia Gas Ltd
BACHIA GAS is a provider of LPG solutions in Kenya. BACHIA GAS started this journey in the Coastal region as a reseller and retailer of the basic commodity-gas (6kg, 13kg and 50kg). Due to stiff competition and erratic price increases after the COVID period, the company was not profitable and thus formed the new arm of BACHIA GAS PROFESSIONAL. This arm deals with Reticulation, installation and piping, servicing of LPG systems and training of kitchen staff on Fire safety.BACHIA GAS LTD. prides itself as being the best provider of Professional services both gas and installation & maintenance in Mombasa and Nairobi.
Aug 2020 - Dec 2023
Regional Sales Manager
Stemming the decline in the sales of BAT cigarettes in the Coast region by ensuring optimization of key processes and systems within the Distributor systems.
Oct 2015 - Jan 2020
Regional Brand Manager
• Spearheaded the development of long-term brand strategies for six key brands, including Sportsman, Rothmans, Matinee, Stella, and Impala, across 17 countries in East and Central Africa.• Developed innovative strategies that effectively positioned the brands for success, resulting in increasedcustomer loyalty and engagement.• Exceeded expectations by developing and implementing strategic marketing plans that delivered significantROI and maximized brand awareness.• Provided exceptional leadership and guidance to cross-functional teams, achieved significant growth andmarket share, driving long-term success for our organization in the highly competitive East and CentralAfrican region.• Delivered product improvements by introducing a new technology to replace aluminum foil, resulting insavings of £0.5 per mille and average productivity of £12 per mille.
Jul 2015 - Oct 2018
Ass. Brand Manager
Pz Cussons
Build and excecuted brand plans for International and local personal care products ie. Venus, Cussons Baby, Imperial Leather. Also developed products guided by global standards and consumer feedback.
Nov 2011 - Oct 2013
Brand Executive
Ketepa
Mar 2010 - Sep 2011
Team & coworkers
Colleagues at Proto Energy
Other employees you can reach at protoenergy.com. View company contacts for 215 employees →
JM
John Mwangi
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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VO
Vincent Oluoch
Colleague at Proto EnergyKenya
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IC
Irene Cheusi
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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JO
Jacob Okoth
Colleague at Proto EnergyHoma Bay County, Kenya
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EN
Elijah Nduati
Colleague at Proto EnergyThika, Kiambu, Kenya
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BN
Benson Ndungu
Colleague at Proto EnergyMombasa County, Kenya
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MM
Michael Mburu
Colleague at Proto EnergyKenya
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EM
Emma Mithamo
Colleague at Proto EnergyNairobi County, Kenya
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SM
Stephen Miringu
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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AM
Abigail Mutinda
Colleague at Proto EnergyKiambu, Kenya
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John Mwangi
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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VO
Vincent Oluoch
Colleague at Proto EnergyKenya
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IC
Irene Cheusi
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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JO
Jacob Okoth
Colleague at Proto EnergyHoma Bay County, Kenya
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EN
Elijah Nduati
Colleague at Proto EnergyThika, Kiambu, Kenya
View →
BN
Benson Ndungu
Colleague at Proto EnergyMombasa County, Kenya
View →
MM
Michael Mburu
Colleague at Proto EnergyKenya
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EM
Emma Mithamo
Colleague at Proto EnergyNairobi County, Kenya
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SM
Stephen Miringu
Colleague at Proto EnergyNairobi, Nairobi County, Kenya
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AM
Abigail Mutinda
Colleague at Proto EnergyKiambu, Kenya
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4 education records
Njeri Maina education
Master Of Science - Ms, Oil And Gas Management
Bachelor'S Degree, Marketing, Second Class- Upper
Bcom, Marketing
Bachelor'S Degree, Marketing/Marketing Management, General
The Catholic University Of Eastern Africa
FAQ
Frequently asked questions about Njeri Maina
Quick answers generated from the profile data available on this page.
What company does Njeri Maina work for?
Njeri Maina works for Proto Energy.
What is Njeri Maina's role at Proto Energy?
Njeri Maina is listed as HEAD OF SALES- CYLINDERS at Proto Energy.
Where is Njeri Maina based?
Njeri Maina is based in Kenya while working with Proto Energy.
What companies has Njeri Maina worked for?
Njeri Maina has worked for Proto Energy, Bachia Gas Ltd, Bat, Pz Cussons, and Ketepa.
Who are Njeri Maina's colleagues at Proto Energy?
Njeri Maina's colleagues at Proto Energy include John Mwangi, Vincent Oluoch, Irene Cheusi, Jacob Okoth, and Elijah Nduati.
How can I contact Njeri Maina?
You can use AeroLeads to view verified contact signals for Njeri Maina at Proto Energy, including work email, phone, and LinkedIn data when available.
What schools did Njeri Maina attend?
Njeri Maina holds Master Of Science - Ms, Oil And Gas Management from University Of East London.
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