Njeri C. Tharua Email & Phone Number

Nairobi County, Kenya

Nairobi County, Kenya

Driving go-to-market planning, execution and metrics-driven outputs of Avenue healthcare marketing strategy Cultivating a pipeline of group's pre-paid business and managing the pre -paid accountsEngaging with prospective organizations through value-based selling, business case definition, ROI analysis, and networking with reference customers Conducting research that exposes useful market insights and customer feedback that improves the attractiveness of our offering by mirroring clearly the answer to our target customer needs and wants.Creating positive, long-lasting relationships with current and potential clientsRunning outbound campaigns (phone calls, emails, etc.) to create sales opportunities

Nairobi County, Kenya

1. Market Analysis and Strategy Development: - Developing and implementing strategic plans to expand market presence, targeting new client segments, and enhancing competitive positioning.2. Partnership and Relationship management - Building and maintaining strong relationships with key stakeholders, including healthcare providers, insurance companies, and pharmaceutical firms. - Negotiating and securing strategic partnerships and alliances that drive business growth and enhance service offerings.3.Client Acquisition and Retention: - Identifying and pursuing new business opportunities to acquire healthcare clients and organizations. - Developing and executing client retention strategies, ensuring high levels of satisfaction and long-term relationships.4.Sales and Revenue Generation: - Driving sales initiatives and managing the sales pipeline to achieve revenue targets and business goals. - Developing proposals, presentations, and pitches tailored to the specific needs of healthcare clients.5. Contract Negotiation and Management: - Leading negotiations for contracts and agreements with healthcare organizations and partners. - Ensuring compliance with industry regulations and contractual obligations while managing ongoing contract performance.6. Networking and Industry Engagement: - Representing the organization at industry conferences, trade shows, and networking events to build brand awareness and establish industry connections.

Nairobi, Kenya

1. Client Relationship Management: - Serving as the primary point of contact for key clients, maintaining strong, long-term relationships2. Account Development and Growth: - Identifying opportunities for expanding existing accounts and securing new business within current client organizations. - Developing and implementing strategies to increase client engagement and drive additional revenue streams.3. Project Coordination and Oversight: - Collaborating with consulting teams to ensure successful delivery of projects, meeting client objectives and deadlines. - Monitoring project progress, managing resources, and resolving any issues that arise during project execution4. Proposal and Contract Management: - Leading the development of proposals and presentations for new business opportunities, ensuring alignment with client needs and expectations.5. Performance Tracking and Reporting: - Tracking account performance metrics and client satisfaction, providing regular reports and insights to clients and internal teams. - Using data to drive improvements and adapting strategies to better meet client needs.6. Cross-functional Collaboration: - Working closely with internal teams, including consultants, analysts, and project managers, to ensure cohesive and effective service delivery. - Facilitating communication between clients and internal teams to align expectations and achieve project goals.7.Client Feedback and Improvement: - Gathering and analyzing client feedback to assess satisfaction levels and identify areas for improvement. - Implementing strategies to enhance service quality and address any issues or gaps in client delivery.8. Business Development Support: - Assisting in identifying and pursuing new business opportunities, including referrals and introductions to potential clients. - Contributing to marketing and business development efforts by leveraging existing client relationships and successes.

Nairobi, Kenya

Name of project: Pwani oil brand sensitization program Project scope : Product awareness drive, sensitization,onground consumer engagement & mobilization, brand sensitization campaignImpact • Successful Campaign Launch: Spearheaded the rollout of a comprehensive product management and sensitization campaign, reaching over 40,000 women in Central Kenya. The campaign was executed on schedule and within budget, demonstrating effective project coordination and resource management.Increased Awareness & Engagement: Achieved a 75% increase in product awareness among the target audience, as measured by pre- and post-campaign surveys. Engaged over 30,000 women through workshops, community meetings, and digital platforms, resulting in a high level of participation and interaction.Behavioral Change and Adoption: Drove a 50% increase in the adoption rate of the promoted product among the target demographic. This was accomplished through tailored educational sessions and localized content that addressed specific needs and concerns of the women in Central Kenya. Partnership Development: Established and nurtured strategic partnerships with local community leaders, NGOs, and women's groups, enhancing the campaign’s reach and credibility. These collaborations led to a 30% increase in campaign visibility and facilitated access to additional resources and support.Data-Driven Insights: Utilized data analytics to monitor and evaluate campaign performance, providing actionable insights that led to iterative improvements. This approach resulted in a 40% increase in campaign efficiency and effectiveness.Resource Optimization: Implemented a cost-effective strategy that reduced campaign expenditures by 20% while maintaining high-quality outreach and engagement. Achieved this through efficient resource allocation and leveraging local partnerships for logistical support.

Bachelor Of Commerce (B.Com.), Banking, Corporate, Finance, And Securities Law

Activities and Societies: Catholic Action

Bachelor’S Degree, Bcom (Finance And Banking), 2Nd Class Upper Division

Activities and Societies: Treasurer Catholic Action Egerton University

Kcse, Kcse, B+