I consult through Creative Good to make a positive difference in the world through strategic communications. With a focus on for-purpose organisations, I deliver communication strategies through the latest digital developments so you can reach your target audiences and create meaningful change and impact.With over twenty years experience developing strategies and executing communications plans for large and small organisations within the not-for-profit, public and private sectors I bring a wealth of experience, expertise and efficiency to your marketing strategies and implementation.I have worked in many senior marketing roles which have included strategy and planning, stakeholder relations, brand development, alumni and loyalty programmes, event management and fundraising initiatives. Delivery of these programmes has required the successful leadership and management of direct reports, agencies and internal service providers. In terms of delivery, I work alongside my clients to develop brand and identity guidelines, social media marketing plans, videos, content and scheduling, and design websites to ensure your audiences have a smooth UX and that your SEO is maximised. To profile the impact you are creating I write stories and e-news to reach your subscribers. Reporting to ensure transparency and accountability is key to tracking and improving engagement levels, so that together we can improve and achieve outstanding results.My first class honours business degree majoring in Marketing, and a Graduate Diploma in Design from the University of Otago has given me a solid base in the foundations of strategic development and creative execution. I also continually up-skills in areas of leadership, governance, PR, marketing and communications to stay ahead of best-practice engagement techniques.