• E-Commerce / Omni-solutions• Information Technology • Service – Design - Manufacturing • Merchandising • Marketing Consult• Customer Experience

Direct the strategic development of brand initiatives for Diamond Cellar Holdings by providing oversightto the Marketing Department and Merchandising Department through leadership, planning, andimplementation of Diamond Cellar Holdings marketing strategies, brand initiatives, and strategic vision. • Key leader in growing the company for six locations in three states• Launched marketing campaigns for Diamond Cellar and its sister companies across numerous consumer touch points - digital (search, affiliate, display), organic and paid across social channels (FB/IG, Snapchat, Pinterest, Twitter), broadcast & print, events, team sponsorships and consumer experiences. (Diamond Cellar, Bruce G. Weber, Donoho’s Jewelers, Store 5a) • Conservatively plan, allocate, and manage both the marketing and purchasing budgets. • Partner directly with CEO, CFO, and President to develop initiatives necessary for the growth of the company. • Approve and negotiate media contracts, sponsorship contracts, licensing agreements, purchase agreements and charitable donations. • Present analytics to the executive team and provided recommendations based on GMORI and marketing performance to achieve EBIDTA targets.

Mentored, trained, and educated the merchandising and sales staff on brands, loose diamonds, fashion and jewelry brands and processes. Led merchandising department ….• Collaborate with Director of Sales on carried brand initiatives, product changes and seasonality updates.• Facilitating in the acquisition of luxury goods from over two hundred global and regional manufacturers. • Travel for key market vendor appointments, store visits; including internationally to source products

• Key problem solver; go-to person for interacting and negotiating with challenging clients to close the sale.• Trained and lead sales team through goal setting and clienteling resulting in increased store traffic and profits.

• Increased baseline revenue, consistently meet and exceeded new business growth goals via collaborative selling

• Created, designed and implemented marketing strategy for Licata Jewelers for over 5 years, including video and print materials.• Developed B2B and B2C media campaigns driving brand awareness, engagement, and traffic to social media pages. • Launched new multimedia techniques, including iPhone application, Facebook, Mobile Web, QR code.

• Probate Court appointed appraiser for personal property jewelry• Quality control and verification of store material and inventory

• Trained and lead sales team through goal setting and clienteling resulting in increased store traffic and profits. • Developed close, personal relationships with clients to ensure customer loyalty and retention. • Directed inventory control, purchasing and analysis to maximize profitability. • Managed daily needs of multiple retail locations

• Trained and managed Jeweler staff on laser welding and computer automated design techniques.• Bridal and Fashion jewelry lines designed • Oversee repair and manufacturing of fine jewelry