Paid Media Analyst
Current▪ Specialize in strategy and management of paid digital campaigns for various business clients acrossSearch, Display and programmatic platforms▪ Identify and set benchmarks for paid media KPIs such as Cost Per Conversion and optimize accountbased on goals and performance▪ Manage ad campaigns for 20+ individual franchise locations for nationally known home service provider▪ Allocate monthly budget of up to $40K effectively for clients across several channels▪ Perform competitor research as needed in order to identify potential missed opportunities for clients- Assist with the planning, building and managing of ad campaigns across Google,Microsoft, Facebook, Instagram, LinkedIn, Twitter, etc.- Ensure all revenue, efficiency, and budget goals are met through all managed campaigns.- Establish optimization techniques used for all types of paid media campaigns and research/ evaluate possible automation solutions.- Lead all current and future campaign development, keyword discovery, bid testing and adcopy creation.- Assist with quality assurance measures and testing of campaign elements to ensure anideal user experience.