Paid Media Analyst
Current- Specialize in strategy and management of paid digital campaigns for various business clients acrossSearch, Display and programmatic platforms
- Identify and set benchmarks for paid media KPIs such as Cost Per Conversion and optimize accountbased on goals and performance
- Manage ad campaigns for 20+ individual franchise locations for nationally known home service provider
- Allocate monthly budget of up to $40K effectively for clients across several channels
- Perform competitor research as needed in order to identify potential missed opportunities for clients- Assist with the planning, building and managing of ad campaigns across Google,Microsoft, Facebook, Instagram.