As a results-driven product management leader, I specialize in building, launching and scaling innovative products in both B2B and B2C markets. With extensive experience in direct-to-consumer (DTC), eCommerce, and consumer packaged goods (CPG), I bring a user-first approach to product development, ensuring that customer needs and business objectives align seamlessly. I am currently working as a consultant specializing in product management and product go-to-market efforts across a few sectors, including food, retail, consumer goods, and beauty. My background in product management and marketing allows me to strategically bridge the gap between sales, marketing, and customer experience, delivering products that drive meaningful revenue growth and increase user engagement. I have successfully led cross-functional teams, handled P&L responsibility, and implemented formal review processes, including compensation planning.Known for my calm, cool, and collected demeanor, I thrive in fast-paced, ambiguous environments, staying focused on delivering measurable results, even in challenging situations. With a hands-on approach and a track record of driving revenue growth, I’m committed to delivering impactful business outcomes.Product Management:- Managed product positioning and customer feedback integration, resulting in a 15% increase in user retention- Oversaw Product Management team of 3 and P&L responsibilities, ensuring seamless project execution and measurable performance improvements- Developed and launched digital products for global brands like Condé Nast, Sundance Film Festival, and Chief Product Marketing: - Led & developed strategic marketing initiatives that drove a 50% increase in website traffic and exceeded sales targets by 25%- Hands-on experience with Shopify, Amazon Marketplace, Klaviyo, Google Ads, Facebook Ads, and moreChannel Development + Optimization:- Expert in acquisition and retention strategies across email, SMS, SEO, SEM, paid social, and display- Led email marketing campaigns that increased CTRs by 30% through strategic A/B testing and personalized contentExperience with additional tools including Amazon Marketplace & Amazon Ads, Adobe, Adobe Experience Manager, AlpineIQ, Braze, Constant Contact, Hubspot, Mailchimp, Salesforce, Twilio, Yotpo