Who is Nicole Behzadi? Overview
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Nicole Behzadi is listed as Senior Account Manager at Google, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Nicole Behzadi.
Nicole Behzadi previously worked as Founder at Nk Inc. and Director of Product Management, DTC at Grassdoor. Nicole Behzadi holds Bachelor Of Arts (B.A.), Political Science from Barnard College.
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Profile bio
About Nicole Behzadi
As a results-driven product management leader, I specialize in building, launching and scaling innovative products in both B2B and B2C markets. With extensive experience in direct-to-consumer (DTC), eCommerce, and consumer packaged goods (CPG), I bring a user-first approach to product development, ensuring that customer needs and business objectives align seamlessly. I am currently working as a consultant specializing in product management and product go-to-market efforts across a few sectors, including food, retail, consumer goods, and beauty. My background in product management and marketing allows me to strategically bridge the gap between sales, marketing, and customer experience, delivering products that drive meaningful revenue growth and increase user engagement. I have successfully led cross-functional teams, handled P&L responsibility, and implemented formal review processes, including compensation planning.Known for my calm, cool, and collected demeanor, I thrive in fast-paced, ambiguous environments, staying focused on delivering measurable results, even in challenging situations. With a hands-on approach and a track record of driving revenue growth, I’m committed to delivering impactful business outcomes.Product Management:- Managed product positioning and customer feedback integration, resulting in a 15% increase in user retention- Oversaw Product Management team of 3 and P&L responsibilities, ensuring seamless project execution and measurable performance improvements- Developed and launched digital products for global brands like Condé Nast, Sundance Film Festival, and Chief Product Marketing: - Led & developed strategic marketing initiatives that drove a 50% increase in website traffic and exceeded sales targets by 25%- Hands-on experience with Shopify, Amazon Marketplace, Klaviyo, Google Ads, Facebook Ads, and moreChannel Development + Optimization:- Expert in acquisition and retention strategies across email, SMS, SEO, SEM, paid social, and display- Led email marketing campaigns that increased CTRs by 30% through strategic A/B testing and personalized contentExperience with additional tools including Amazon Marketplace & Amazon Ads, Adobe, Adobe Experience Manager, AlpineIQ, Braze, Constant Contact, Hubspot, Mailchimp, Salesforce, Twilio, Yotpo
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11 roles
Nicole Behzadi work experience
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Founder
Current- Focused on delivering best in class product management, product marketing and GTM services for a wide array of CPG and retail businesses. - Create and implement go-to-market strategies tailored to the unique needs of eCommerce and retail businesses. - Manage and scale Shopify eCommerce stores, focusing on optimization to improve site performance and end-user experience.- Develop comprehensive marketing strategies, including performance marketing, CRM and lifecycle efforts, SEO and UX optimizations to improve site experience and conversions.- Clients include Standard Procedure (AU sunscreen brand), Conde Nast, Sundance Film Festival, & Chief.
Nov 2023 - Present
Director Of Product Management, Dtc
Building Product: - Managed and developed product road map for SAAS platform providing brands with an eCommerce solution. - Launched 75+ custom eCommerce sites and provided full service 3PL offering including inventory management and delivery technology. - Shipped 3 iOS apps aimed at reducing consumer friction around online ordering and increasing loyalty. Improved retention by 25%. - Oversaw P&L for direct-to-consumer platform. - Implemented 100+ lifecycle campaigns including SMS, email + direct mail and drove 30% increase in sales across all brand stores. - Drove significant improvements in AOV and retention across all brands through lifecycle marketing efforts, average increase of 20% in AOV across all brands and 30% increase in retention. Managing & Leading Our Team: - Managed team of 3 product managers responsible for launching new branded stores and managing product pipeline. - Responsible for delivering annual reviews, compensation planning, and fostering career growth.
Oct 2021 - Nov 2023
Senior Product Marketing Manager
Product: - Launched a new product line (X Tabs by Kikoko) and expanded Kikoko Mints and Kikoko Teas product lines with 3 new products. - Responsible for the go-to-market strategy and omni-channel marketing efforts across retail, direct-to-consumer, social and PR channels. Digital - Responsible for direct-to-consumer P&L for Kikoko brands and drove a 25% YoY increase in DTC sales. - Designed and executed email marketing and lifecycle marketing campaigns through Klaviyo, increasing click-through rates by 30% through A/B testing of subject lines and product focused content. - Created, directed, and executed marketing strategy for all Kikoko products, including digital marketing calendar, paid media, SEO, and social media.
Oct 2020 - Sep 2021
Senior Product Manager
Digital - Launched historic retail delivery offering across California to provide multiple shopping options for customers and reduce friction for ordering needs. - Developed and executed go-to-market strategy including digital, PR, retail, and OOH efforts in order to support the campaign. - Ideated and launched MedMen Buds loyalty program that provided innovative loyalty solutions for customers and improved customer retention by 30%. Physical & Retail- Created omni channel go-to-market plans including for new in-house products, which continually outperformed other brands in-store. In-house brands were consistently in the top 5 brands sold at all retail locations. - Responsible for comparative market research to understand consumer needs and trends. - Developed concepts, packaging, and marketing strategy for 5+ in house brands intended.
Jan 2019 - May 2020
Senior Digital Producer
- Developed and executed multi-million dollar campaigns for premiere brands including FIJI Water, POM Wonderful, Wonderful Pistachios, Justin Wines, Teleflora, and more. - Promoted 3 times in 4 years, starting as a Digital Intern.
Oct 2014 - Dec 2018
Copy Editor
Responsible for final editing and review of articles before public in the Global Public Health Journal.
Feb 2011 - May 2015
Intern
Mar 2014 - May 2014
Constituent Services Intern
- Provide support to constituents in the areas of employment, agriculture, financial services, public housing, etc. and connect with federal, state and local resources.- Collaborate with a team in order best serve the constituents. - Gathered constituent opinions to better inform Senator's efforts.
Sep 2013 - Jan 2014
Donor Services Intern
- Provided support to donor services staff through research of facility and transportation services to reduce costs of donor events. Identified new grantees that forwarded Liberty Hill's vision for social justice. - Contributed to the growth of social media presence.
Jun 2013 - Aug 2013
Corporate Development
- Provided support to the Corporate Development Department through research to identify new corporate fundraising teams, improving literature and supporting the existing fundraising teams.- Independently established foundations for college fundraising teams to continue to support LLS's mission.Continued my work for LLS in January 2013 to continue to support the Corporate Development Department.
May 2012 - Aug 2012
4 education records
Nicole Behzadi education
Bachelor Of Arts (B.A.), Political Science
Barnard College
Education record
Columbia University
Regional Integration, Development And Social Change
School For International Training
High School Diploma
Viewpoint School
FAQ
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What company does Nicole Behzadi work for?
Nicole Behzadi works for Google.
What is Nicole Behzadi's role at Google?
Nicole Behzadi is listed as Senior Account Manager at Google.
Where is Nicole Behzadi based?
Nicole Behzadi is based in Los Angeles, California, United States while working with Google.
What companies has Nicole Behzadi worked for?
Nicole Behzadi has worked for Google, Nk Inc., Grassdoor, Kikoko, and Medmen.
How can I contact Nicole Behzadi?
You can use AeroLeads to view verified contact signals for Nicole Behzadi at Google, including work email, phone, and LinkedIn data when available.
What schools did Nicole Behzadi attend?
Nicole Behzadi holds Bachelor Of Arts (B.A.), Political Science from Barnard College.
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