Natania Leclerc Email & Phone Number

Portland, Or, Us

Chicago, Illinois, Us

I manage fully integrated fundraising campaigns for the largest nonprofit in the nation; ensuring we deliver a holistic experience for our supporters across all digital and traditional media channels.

Portland, Oregon, Us

Specializing in audience research and focusing on user behaviors, I create enduring and effective digital experiences and solutions across digital properties for progressive organizations of all sizes.

Portland, Oregon, Us

Leads the digital strategies for over 200 local and national nonprofit clients - ensuring projects are executed on-time and on-budget; often managing the vendor-client relationship as well.Responsibilities include:Email Marketing - Managing the email marketing schedule and deployment dates for all clients;- Building A/B and multivariate testing strategies- Creative direction and copywritingIntegrated Campaign Strategies- Managing the creation and execution of digital components that will reinforce an offline direct marketing campaign. Such components include: digital banner ads; pre-roll ads; home page takeovers; lightbox/shadowbox design and implementation; pixel placement for retargeting ads.Digital Audits - Conduct website audits to assess areas for growth to ensure money isn't left on the table. Use of Google Analytics and industry benchmark data help in guiding the recommendations.Social Media Marketing- Creative direction on marketing materials to boost brand awareness via word of mouth on social channels.Email/CRM Platforms: Convio/Blackbaud/Luminate; Constant Contact; Mail Chimp; Salsa Labs; Blue State Digital; Action SproutMember of NTEN

Boulder, Co, Us

I am responsible for client and project management of web development and online-related projects from planning through implementation and maintenance post-launch. I work in collaboration with a variety of internal and external resources and vendors to ensure that projects remain on-time and on-budget. I am also responsible for providing strategic analysis and planning services to clients through audits of their website, donations process, or communication strategy. Other duties include:- Responsible for overall coordination, status reporting, and stability of cross-functional project oriented work efforts, manages multiple projects simultaneously (8 or more on any given day).- Tracks and manages project risks and issues, removes roadblocks, co-creates and executes risk management plan for projects; serves as escalation point for issues, manages contingency plans, manages change requests.- Follows a set of practices to ensure the integrity and quality of project deliverables, follows the standard development methodologies, manages project scope and specifications.- Serves as point of contact to clients when service recovery efforts are required, devises and assists in the execution of win/win solutions. - Oversees and implements grassroots organizing activities online and using new technologies, analyze and develop email and web metrics, provide strategic review of performance as neededProjects have included:- Ongoing Support work- Campaign planning and execution- Copywriting- Responsive design sites/donation forms (sites that reconfigure automatically to tablet/mobile phone screen sizes)- Website/Fundraising Software auditsAuthorized Luminate Online Consultant Solutions Provider

Kanab, Utah, Us

Raise $3 million in online revenue (via mobile, social media, online appeals, use of QR codes, etc.);Increase number of supporters and monthly donors (sustainers);Research, compile, and run a full Request for Proposal process to select email/web donation page technology; and run an inclusive evaluation and selection process.Lead role in organization's email marketing strategy and execution (including non-fundraising messages); collaborate closely with divisions to prioritize messages and reduce impact on BFAS audience.

Kanab, Utah, Us

Responsible for raising $3 million in revenue through tactical planning and execution of web-based/email fundraising programs and campaigns, acquisition programs, and stewardship. Grew monthly giving program by 20% through online promotions.Implement promotional activities related to web fundraising; including: Social Media integration; home page promotions and other areas of opportunity for cross-promotion within bestfriends.org.2010 Fundraising Success Awards for Fundraising Excellence - Silver Medal (Multichannel): Million Dollar Matching Challenge

Kanab, Utah, Us

Responsible for the development, execution, and tracking of web-based/email fundraising appeals that will retain, renew, and upgrade current Best Friends supporters.* Tactical planning and execution of web-based/email fundraising programs and campaigns, including stewardship.* Implementation of promotional activities for web fundraising.* Tracking, analysis, and reporting of web fundraising efforts.* Close collaboration with technical teams to implement fundraising maximization strategies.* Email frundraising strategy, implementation, and evaluation.* Interdepartmental coordination of messaging and communication deliverables.* Coordination with offline fundraising efforts in order to maintain a cohesive communication pattern with donors and members.* Some support of offline fundraising initiatives (direct mail, monthly giving) and managing concept through drop date.

Chicago, Illinois, Us

* Co-manage the online fundraising program and work to develop campaigns and communications that ensure success in reaching and surpassing the organization’s revenue and acquisition goals;* Developed project management structure for the production, routing and approval of all online communications to our house file;* Assisted in development of an online welcome series for new constituents that now runs automatically and generates over $25,000 in monthly revenue;* Developed and helped implement method of segmentation of our file that would compliment our offline communication and give more transparency to supporters;* Produce the organization’s monthly e-newsletters through collaboration with various departments;* Manage relationships with the Corporate Relations staff to execute campaigns that interest both institutional and individual constituents;* Prepare and analyze weekly reports regarding web traffic analytics and fundraising statistics.http://events.convio.com/ondemand_seminars/spotlight-socialsvcs.asx2007 Award for Innovation and Creativity in Online Fundraising – chosen by Convio, Inc. out of 200 competing non-profit clients.

Bachelors In Arts And Sciences, Political Science

Integrated Marketing Certificate, Integrated Marketing